Aedas designs for Chinese publishing giant Xinhua Bookstore on Chinese proverb ‘Knowledge brings wealth’

由 Aedas设计，新华书店集团公司解放碑时尚文化城是一个位于重庆商业区核心 ——解放碑中央商务区的综合发展项目。除新华书店本身，项目包括空中文化广场、商业零售、公寓、办公及精品酒店。 Aedas从中国古谚语 “书中自有黄金屋 ”中汲取设计灵感，并融入重庆当地文化元素，打造出动感十足的商业综合体，同时将新华书店嵌入裙楼的中心位置。

Designed by Aedas, Chongqing Xinhua Bookstore Group Jiefangbei Book City Mixed-use Project is a dynamic complex that encompasses a sky cultural plaza, retails, apartments, offices and a boutique hotel in the Jiefangbei Central Business District, the heart of downtown Chongqing. Aedas draws design inspiration from an ancient Chinese prose ‘Knowledge brings wealth’ to integrate book with the cultural elements of Chongqing, creating an interactive commercial complex with Xinhua Bookstore sitting at the core of the podium.  
  




以“书卷缱绻掩山城 ”为主题，建筑外立面犹如一束正在缓缓展开的书卷，自然流畅，不经意间散落出层层跌落的台阶，象征着智慧与知识。退台式的建筑设计不仅与 “山城 ”重庆的优美地貌相呼应，更与周围的城市环境呼应共鸣，相得益彰，激活城市风貌。

The building unfolds stepping terraces in an elegant form of a rolling book scroll implying the spirit of wisdom and knowledge. The stepped architecture not only reveals the well known geographic beauty of Chongqing which is also named 'Mountain City', but also interacts with the surroundings and rejuvenates the city landscape.



三个风格迥异的主题广场通过大型飞天梯，与商业街区和生态露台相连。书店倾斜的屋顶及裙楼的文化广场设计，为时尚生活及娱乐活动提供了全新的文化活动目的地。空中文化广场丰富并延伸了解放碑广场的公共空间，为这一熙熙攘攘的商业中心提供令人耳目一新的宁静环境，供公众休闲与享受。

Three distinctively themed plazas are well connected with the street and green terraces by a grand express escalator. The inclined rooftop and cultural plaza at the podium become a new cultural destination for lifestyle and entertainment activities, while the sky cultural plaza enriches and extends the civic space of Jiefangbei Plaza to provide a refreshing and tranquil environment in this business centre for users to relax and enjoy.  
  





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项目名称：新华书店集团公司解放碑时尚文化城
项目地点：中国重庆
建筑设计： Aedas
客户：重庆新华书店集团公司、重庆新华传媒有限公司和重庆北青实业有限公司
建筑面积： 153,980平方米
竣工年份： 2020
董事：温子先和纪达夫

Project: Chongqing Xinhua Bookstore Group Jiefangbei Book City Mixed-use
Project Location: Chongqing, PRC
Architect: Aedas
Client: Chongqing Xinhua Bookstore Group, Chongqing Xinhua Media Ltd., Chongqing North Green Industry Co., Ltd.
Gross floor Area: 153,980 square metres
Completion year: 2020
Directors: Andy Wen and Keith Griffiths


来源：本文由 Aedas提供稿件，所有著作权归属 Aedas所有