This project adopts a vintage Nanyang-inspired design as its foundation, seamlessly blending modern techniques with traditional decorative elements. It reflects the composed and understated character of Jinan while offering consumers a distinctive brand space experience. The design is restrained yet refined, with a minimalist and structured approach to hard furnishings. The combination of green paint and warm brown wood creates a sophisticated retro atmosphere. This unique Nanyang aesthetic introduces a touch of island charm to the northern city, breaking cultural boundaries and shaping a highly recognizable commercial space that offers a refreshing sensory experience.
The color palette is predominantly warm, with green and warm brown serving as the primary visual tones, imparting a sense of warmth and elegance. Vintage floral tiles, metal shutters, and wrought-iron wall lamps complement the design, evoking the nostalgic charm of classic cinema and imbuing the space with a rich narrative quality. Lighting design integrates soft point sources with indirect illumination, enhancing the depth and ambiance of the space.
Through the seamless integration of modern and traditional elements, the space not only captures the romance and elegance of Nanyang style but also incorporates the comfort and practicality of contemporary living. This distinctive design language creates an immersive experience for consumers while injecting new vitality into urban commercial spaces. More than just an aesthetically and functionally remarkable venue, the project conveys the brand’s cultural essence and value proposition through a unique design narrative.
