OMA建筑事务所给柏林卡迪威百货大楼加装铝包木自动扶梯
OMA adds wood-clad escalators to KaDeWe department store in Berlin

由专筑网逸希，小R编译

OMA建筑事务所展示了柏林卡迪威百货商店室内空间改造的第一部分，这是一个由铝包木自动扶梯连接的零售和活动空间。

该百货商店体量是欧洲第二大，仅次于伦敦的哈罗德百货公司（Harrods）。

Architecture studio OMA has revealed images of the first completed part of its renovation of Berlin department store KaDeWe, a retail and event space connected by wood-clad escalators.
OMA designed the spaces as part of its renovation of the Kaufhaus des Westens (KaDeWe), the second-largest department store in Europe after London's Harrods.


铝包木自动扶梯布置在百货商店的中央
Wood-clad escalators sit in the centre of the space

作为项目更新的一部分，该工作室将九层楼的百货商店每层分为四个扇形区域，每个区域都环绕着中庭中央。

“四个扇形区域将建筑分割成更小的部分，便于消费者的进入和定位。”OMA建筑事务所合伙人Ellen van Loon告诉Dezeen杂志的记者。

“每一个扇形区域都围绕着中央核心空间组织，作为主要的垂直交通流线和方向引导。”

As part of the renovation, the studio divided the nine-storey building into four quadrants, which are each arranged around a central atrium.
"Four quadrants fragment the building into smaller sectors, easy to access and navigate," OMA partner Ellen van Loon, who led the project, told Dezeen.
"Each one is organised around a core void, which acts as main vertical circulation and orientation point."


商店外立面的橱窗将用于销售商品的模拟和数字化展示
A shop window will be used for analogue and digital display

目前已经改造完成的第一个扇形空间包含商品零售和活动空间，以及卡迪威百货商店一层的化妆品区域。

它们被安排在环形的中央中庭空间周围，铝包木自动扶梯纵横交错。

The now completed first quadrant contains retail and event spaces as well as the beauty department on KaDeWe's ground floor.
It is arranged around a circular central void that is crisscrossed with wood-clad escalators.


这个区域销售展示的就是化妆品
The quadrant encompasses the beauty department

这些木质自动扶梯是通往空间更新后的屋顶空间的通道，OMA工作室表示，该空间将让现有建筑进行“有机地伸展”。

百货商店的食品实验室也将作为新户外空间的一部分揭幕展示。

The escalators will provide access to a redeveloped rooftop space, which the studio says will "extend organically" from the existing building.
The department store's food laboratories will also be unveiled as a part of the new outdoor space.


该百货商店坐落于柏林
The department store is located in Berlin

OMA事务所为百货商店设计的四个区域中，每个区域都有不同的入口和不同的室内空间主题，针对四种不同的受众群体消费者，分别是经典、潮流、年轻和大众化。

改造完成后的空间有着一个两层楼高的展示橱窗，位于Tauentzienstraße和Passauer Straße街道的拐角处，用于销售商品的模拟和数字化展示。

Each of the four quadrants designed by OMA for the store will have a different street entrance and a different architectural theme, targeting four audiences – classic, experimental, young and generic.
The finished space has a two-storey-high shop window, which sits on the corner of Tauentzienstraße and Passauer Straße and will be used to display both analogue and digital showcases.


OMA旨在重新诠释经典的零售设计
OMA aimed to reinterpret classic retail design

OMA事务所在卡迪威百货商店的空间改造过程中替代其以前的空间布局，OMA说，“20世纪后期的空间改造”已经过时了。

取而代之的是，OMA事务所旨在重新诠释传统的百货商店模式。

“在这个电子商务正在重塑我们与实体购物关系的时代，零售空间、顾客和城市环境之间的关系显得尤为重要，卡迪威百货商店的空间改造旨在重新定义空间的动态性。”Van Loon 解释道，“该项目重新诠释了建筑空间类型学的基本构成元素，该元素几乎保持了100多年没变。

OMA designed KaDeWe's renovation to be an alternative to the store's former set-up, which the studio says had been rendered obsolete by "late 20th century modifications".
Instead, OMA aims to reinterpret the traditional department store model.
"The renovation of the KaDeWe aims to redefine the dynamic. between retail space, its patrons, and the urban environment, in a time when e-commerce is reshaping our relation with in-person shopping," Van Loon explained.  "The project reinterprets the fundamental elements of a typology that has remained virtually unchanged for more than 100 years."


该百货商店共有九层楼
The department store is spread over nine storeys

2016年，OMA事务所首次公布了卡迪威百货商店的总体规划和更新改造方案。此后，该事务所还完成了一个全新的百货商店设计，位于韩国广桥的Galleria，它的特点是切割了一个多面玻璃通道。

OMA's masterplan and renovation of KaDeWe was first announced in 2016.  Since then, the studio has also completed an entirely new department store, the Galleria in Gwanggyo, South Korea, which features a multi-faceted glass passage that has been cut into it.



该项目是卡迪威集团的第一个项目，由Van Loon和Rem Koolhas领导。Van Loon还参与设计了卡迪威集团在维也纳的新店。

摄影：Marco Cappelletti
版权：OMA

This project is the studio's first for the KaDeWe Group and is led by van Loon and Rem Koolhas. Van Loon is also designing the KaDeWe Group's new store in Vienna.
Photography is by Marco Cappelletti courtesy of OMA.













项目信息：
OMA团队合作伙伴： Ellen van Loon, Rem Koolhaas
团队成员：Ippolito Pestellini Laparelli, Alex de Jong, Natalie Konopelski. Giacomo Ardesio, Sandra Bsat, Laurence Bolhaar, Janna Bystrykh, Paul Cournet, Alessandro De Santis, Alice Gregoire, Luis Guzman Grossberger, Sacha Hickinbotham, Piotr Janus, Aleksandar Joksimovic, Francesca Lantieri, Barbara Materia, Romea Muryn, Miguel Taborda, Salome Nikuradze, Rita L. álvarez-Tabío Togores, Felix Perasso, Mariano Sagasta, Iason Stathatos, Tom Xia, Weronika Zaborek
合作管理成员：SMV Bauprojektsteuerung Ingenieursgesellschaft mbH
结构工程师：IBK Ing.-Büro für Tragwerksplanung
机械、电气和管道工程师：IBT Ingenieurbüro Trache
当地建筑师：Architekturbüro Udo Landgraf, Heine Architekten Partnerschaft mbB, AUKETT+HEESE GmbH
照明：Sekles Planungsbuero
自动扶梯：HUNDT CONSULT GmbH, Geyssel Fahrtreppen GmbH
树脂面板：Sabine Marcelis Studio

Project credits:  OMA Team Partner: Ellen van Loon, Rem Koolhaas
Team: Ippolito Pestellini Laparelli, Alex de Jong, Natalie Konopelski. Giacomo Ardesio, Sandra Bsat, Laurence Bolhaar, Janna Bystrykh, Paul Cournet, Alessandro De Santis, Alice Gregoire, Luis Guzman Grossberger, Sacha Hickinbotham, Piotr Janus, Aleksandar Joksimovic, Francesca Lantieri, Barbara Materia, Romea Muryn, Miguel Taborda, Salome Nikuradze, Rita L. álvarez-Tabío Togores, Felix Perasso, Mariano Sagasta, Iason Stathatos, Tom Xia, Weronika Zaborek  

Collaborators
Management: SMV Bauprojektsteuerung Ingenieursgesellschaft mbH
Structural engineer: IBK Ing.-Büro für Tragwerksplanung
Mechanical, electrical and plumbing engineers: IBT Ingenieurbüro Trache
Local architects: Architekturbüro Udo Landgraf, Heine Architekten Partnerschaft mbB, AUKETT+HEESE GmbH
Lighting: Sekles Planungsbuero
Escalators: HUNDT CONSULT GmbH, Geyssel Fahrtreppen GmbH
Resin panels: Sabine Marcelis Studio