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美一点,再美一点!丨资生堂新加坡办公中心第1张图片


Shiseido Singapore Office Hub / HASSELL

由专筑网小R,王雪纯编译

来自建筑事务所的描述:资生堂新加坡办公中心是资生堂亚太地区(SAPAC)、资生堂新加坡(SS)、资生堂旅游零售(STR)的核心部分,这座建筑的建成也代表了这个全球最为传统也最为成功的美容品牌的发展新篇章。资生堂企业正在将向全球各地开拓,进行企业转型,而HASSELL建筑事务所则主要负责其新加坡办公中心的室内空间设计。

Text description provided by the architects. Shiseido’s new office hub in Singapore, which is home to Shiseido Asia Pacific (SAPAC), Shiseido Singapore (SS) and Shiseido Travel Retail (STR), heralds a new chapter in the development of one of the world’s oldest and most successful beauty brands. As part of a corporate transformation, Shiseido is shifting authority and responsibility to their regional bases around the world – and HASSELL was tapped to develop the workplace design strategy and interior design for their new home in Singapore.

美一点,再美一点!丨资生堂新加坡办公中心第2张图片


给员工带来宁静的温馨场所

项目的设计灵感来源于资生堂的品牌DNA,整体空间干净且简约,表达着日本企业文化的核心价值观,即热情好客。建筑师通过线条、框架、光线、材质表达了平衡且复杂的宁静场所。开敞式前厅主要为红色与白色,这是资生堂公司的标志性色彩,而其他的空间则以资生堂产品的色调为灵感,应用了暖色调。在接待区建筑师表达了对于传统日本元素的现代化阐释,编织的藤面地毯代表了传统的日式榻榻米,而木地板中的编织图案则代表了传统的图腾。

A welcoming sanctuary of calm for staff
Inspired by Shiseido’s DNA, our workplace design is clean and minimalist, with a modern twist. A core value of Japanese culture, omotenashi – the art of hospitality – is reflected in the workplace design. We created a calm sanctuary through datum lines, frames and diffused light as well as materials that subtly balance simplicity with layers of complexity. The open, front of house is peppered with red and white – the company’s iconic colours – while other spaces have warmer colour schemes inspired by Shiseido’s cosmetic palettes. The reception area also features modern interpretations of traditional Japanese elements - rattan finish carpets edged with woven fabric to represent traditional tatami mats, while the basketweave pattern in the timber flooring is a traditional pattern reinterpreted.

美一点,再美一点!丨资生堂新加坡办公中心第3张图片


支持“同一个资生堂”的价值观

建筑师与该品牌密切合作,设计了能够激发创造力与协作性的空间环境,给整个品牌创造了整体价值。创新的设施促进公司的人才培养,同时支持了“同一个资生堂”的价值观念。

Supporting a ‘One Shiseido’ mindset
We worked closely with the company to create an environment that inspires creativity and collaboration and empowers their people, representing its heritage and brand values. Innovative facilities allow the company to nurture talent and support a ‘One Shiseido’ mindset.

美一点,再美一点!丨资生堂新加坡办公中心第4张图片


培养未来的领导者

全新的工作场所包含有三个专业化设施,即亚洲学习中心、亚太创新中心、生活质量美学中心。亚洲学习中心代表了资生堂在亚洲的卓越发展,反应了公司对于员工们的培训。因此设计理念是“成长小屋”,这里是资生堂的学习花园。这个充满活力的学习中心包含开放式和封闭式的学习会议场所、图书馆、活动剧院、植物园。不同的“花园”区域仿照了自然的轮廓与特征。空间中鲜明的色彩来源于资生堂的美学理念——焕发生机,这样的色彩也能促进人们的创造性与协作性。

Grooming the leaders of the future
The new workplace houses three dedicated facilities – the Asia Learning Center, the Asia Pacific Innovation Center and the Life Quality Beauty Center. The Asia Learning Center is Shiseido’s Center of Excellence for learning in Asia, reflecting the company’s ongoing focus on training and developing its staff. Our concept for its design was the ‘house of growth’ - a learning garden for Shiseido. Comprising a variety of open and enclosed learning and meeting areas with rearrangeable furniture, the energetic Center includes a library, flexible event amphitheater and bonsai garden. The topography of the various ‘garden’ areas references natural contours and landscape features. Pops of strong color inspired by the Shiseido cosmetics palette create vibrancy and a sense of energy, helping to enable creative, collaborative and reflective learning.

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艺术与科学的融合

亚太创新中心推动了创新的源头发展,结合消费者、产品、包装的研究,因此建筑师将艺术和科学融合在一起,同时考虑了尖端技术与工艺的结合,从而构成了让人平静且具有合作精神的办公场所,资生堂的研究者可以在这里进行完善的构思,并且为整个地区的人们进行产品的量身定制,同时还能了解到消费者与品牌之间的互动。

A fusion of art and science
The Asia Pacific Innovation Center drives open source innovation, conducting consumer research and product and packaging research – and our brief for its design was fusing art with science. We did this by bringing together state of the art technology with a sense of craftsmanship – the result is a calm, collaborative Center where Shiseido’s researchers can ideate and perfect products tailored specifically for the region and discretely observe how consumers interact with them through a one-way mirror.

美一点,再美一点!丨资生堂新加坡办公中心第6张图片


给私人咨询构成安全的空间

生活质量美学中心专为消费者带来私人的专业化美妆咨询和特殊皮肤状况的关照。这是东南亚的第一座生活美学中心,因此整体的设计理念是专业、安全、舒适的治疗场所。由于咨询室私密性较强,氛围也更加宁静,因此内部应用了深色的木质饰面。资生堂的全新办公中心很好地表达了公司的价值理念,满足公司的发展需求。

Providing a safe space for private consultations
The Life Quality Center provides private, specialized makeup consultations for consumers impacted by significant skin concerns such as vitiligo, acne, skin discolorations and side effects of cancer treatment. The first Life Quality Center in South East Asia, our guiding concept for the design of the Center was it being ‘home of the heart’ - a professional, safe and comfortable place of healing and care with both natural and controllable light. Closed consultation rooms feel like a private place away from the hustle and bustle, employing mostly timber finishes and pops of dark, comforting orange. A sensitive workplace, Shiseido’s new office hub embodies the values of the company to support its growth aspirations, looking firmly ahead to the future.

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美一点,再美一点!丨资生堂新加坡办公中心第8张图片

       
室内设计:HASSELL
地点:新加坡
类型:办公空间
面积:6000.0平方米
年份:2018年
摄影:EK Yap
制造商:Stylecraft, Woven Image, Kvadrat

Interiors designers: HASSELL
Location: Singapore
Category: Offices Interiors
Area: 6000.0 ㎡
Year: 2018
Photographs: EK Yap
Manufacturers: Stylecraft, Woven Image, Kvadrat

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