本文转载自YoungBird                                                                                                                                                   

“ 让人们了解不是设计工作的目标，不是让人们掌握了所提供的信息，明白了就完了。要让人们不安，心跳，产生新的求知欲，尝试做些事情。—《为什么设计》原研哉

“One of the design objectives is to get people informed of the messages that a designer intends to send through his scheme. Yet it is more important to strike a chord with them and inspire them to embark on a journey into the realm of the unknown.”— Dialogue in Design by Kenya Hara


优秀的导视系统应如同一道指引的光，引导使用者在场所中交往，设计自己的故事，参与自己的剧情。本次导视系统设计竞赛，由主办方华鑫置业（集团）有限公司（简称"华鑫置业"）携手YoungBird共同发起，“Halo”以一种轻松惬意的方式，打开智慧产业社区的大门，让所到之人一见倾心。探讨和解决办公环境与共享社区有机融合的策略—不乏创新的灵感，区域的识别度，延续的空间感，以及多元化的挖掘。

An outstanding signage design guides users to interact with the site and develop their own narratives where they are the protagonists, just like a beam of light. In collaboration with YoungBird, China Fortune Properties (Group) Co., Ltd., (hereinafter referred to as “China Fortune Properties”) is launching the “Halo” Smart Signage Design Competition 2017. “Halo” means opening up a smart industry community to the public and impressing them at first sight. The competition is meant to provide innovative solutions to the integration of working environment and a shared community in a bid to transform the site into an instantly recognizable landmark with a continuous sense of place and unlimited potential.

竞赛的基地位于上海市徐汇区漕河泾开发区东区，北至宜山路，南至田林路，西侧毗邻上澳塘港，东抵桂林路。

The site is located in the eastern part of the Caohejing Development Zone inside Xuhui District, Shanghai - adjacent to Yishan Road to the north, Tianlin Road to the south, Shang'aotang Port to the west and Guilin Road to the east.

本次竞赛主要针对华鑫置业漕河泾片区内的四大园区户外空间进行导视系统设计：华鑫中心、华鑫展示中心、华鑫天地·一期、华鑫天地·二期、华鑫慧享中心&华鑫科技园。

This competition is about conceiving a signage system for the outdoor spaces of the four major sections including spaces inside the Caohejing Hi-Tech Park, including the China Fortune Business Center , China Fortune Exhibition Center, China Fortune Properties Horizon -  Phase Ⅰ, China Fortune Properties Horizon -  PhaseⅡ , as well as China Fortune Wisdom Hub and China Fortune Hi-Tech Park.

>>>>必选项目

选择园区内具有典型性和可诱发性的空间场所进行导视系统设计，提升场所的商业价值及满足人们潜在的活动需求。参赛者可自选以下至少10项内容进行成套的导视系统设计（不仅限于以下内容，可在此基础上自行发挥）。

Basic Elements
Entrants are required to select the most iconic and activity-inducing spaces inside the specified outdoor spaces and propose a signage scheme that could increase the commercial value of the site and bring about more user activities.  Entrants must select at least ten of - but not limited to - the elements listed below.


>>>>智慧加分项目

采用智慧的导视设计理念和方式来最终实现社区的优化，发现更多的突破点是本次竞赛甄选的重点之一。

Smart Elements
Participants are encouraged to propose a scheme that contains smart wayfinding concept or approach as a way to rejuvenate the community. Ground-breaking designs are preferred.

>>>>必选项目

➀标准性原则
充分考虑与建筑风格、景观环境的协调统一，达到提升华鑫置业的整体形象和“智慧产业社区”的特点。（不限于材料的选择、色彩搭配、造型设计等）。

➁可达性原则
深入分析华鑫置业“智慧产业社区”的交通流线、功能布局，满足多种功能需求。

➂有效性原则
（可见、可理解、可印象）深入了解使用者的需求和行为，充分考虑不同人群接受信息的差异性，能够让空间信息第一时间传达给使用者。

➃诱发性原则（潜在的可能性）
针对同一空间的不同使用需求、不同使用状态提出各种引导使用方案，诱发可能性的社会活动。

➄商业价值提升原则
使园区环境更加形象化，同时加深人们对园区商业的记忆，最终提升商业价值。

Basic Points
·Uniform: a scheme should conform to the architectural style and landscapes of the Park by means of materials, colors, shapes and other approaches as the entrants prefer in order to improve the image of China Fortune Properties and underline what the “smart industry community” really means.
·Accessible: to signify varied programs by digging into the traffic circulation and program layout of the “smart industry community”.
·Efficient (noticeable, comprehensible): to look into the needs and behaviour patterns of users, factor in the ways different groups of users receive information, and send spacial messages to users in seconds.
·Activity-inducing: to propose ideas based on users’ diversity of needs inside a specific space, and bring about more social interaction.
·Value-increasing: to better visualize the community environment, make the commercial programs more impressive to users and thus add value to the property.


>>>>智慧加分项目

➀创新性原则
不限于创意创新的理念和表达方式，充分体现“智慧”元素。

➁艺术性原则
有机融合园区建筑风格与环境氛围，使最终呈现更加具有艺术性。

Smart Points
·Innovative: to fully present “smart” elements by means of novel ideas and expressive approaches
·Artistic: to reference the architectural style and landscapes of the community in an artistic manner.

➀方案需完整呈现于2张A2纵向图纸上，要求图纸清晰，标注可读（页面边距10毫米），包含：
简短说明文字：不超过500字（标注除外）；
· 报名编号：位于图纸右上角。编号要求字体：Arial 字号：24；
· 导视系统设计图纸：包含一套完整的标识平面图、立面图、概念分析图及场景运用效果图（不仅限于模型照片、细部图等）。
➁提交格式统一为JPEG，每张A2图纸大小不超过20MB。
➂参赛方案需自行命名，命名不超过4个字（中英文）。请按照“报名号-方案名称-图纸序号”格式命名文件。
➃作品提交语言：中英双语或英语。
➄所有图纸和文字说明在线提交时请勿打包压缩，以免压缩失败或链接失效。

·A scheme shall be presented in two A2 sheets in a clear, vertical way and in readable format (with a 10mm page margin) and include following parts:
-Descriptive text no longer than 300 English words (except notes);
-Registration No. shall be put in the upper right corner of the sheets, in Arial 24pt font;
-A scheme shall contain plans, elevations, sections, concept analysis diagrams, and renderings for different spaces (not limited to digital model images and detail images)
·The A2 sheets shall be in JPEG format - no larger than 20MB for each.
·A scheme title shall contain no more than 4 English words in the “registration No. – scheme title – sheet No.1/No.2” format.
·A scheme shall be in bilingual (for Chinese-speaking entrants) or English (for English-speaking entrants).
·The two A2 sheets and the explanatory text shall be uploaded separately.

➀任何设计相关学科背景的单位、机构、从业者、学生、爱好者均可参加，不限国籍和年龄；
➁参赛者可以组成不超过三人（含）的团队，团队中的专业背景可以跨学科、跨专业，每个团队提交一份成套的导视系统设计方案。

·This competition is open to design practices, plus professionals, students and design enthusiasts of all ages with design-related background across the world;
·Interdisciplinary team registration (three members at most) is allowed; each team shall submit one scheme that contains the elements as required.

☞2017.03.18 报名启动
☞2017.05.26 提交作品截止
☞2017.06.08 Top100公布
☞2017.06.15 Top30公布
☞2017.06.29 Top3公布
☞2017.07.06 冠军公布暨颁奖仪式

· 2017.03.18 Call for Entries
· 2017.05.26 Submission Deadline
· 2017.06.08 Release of Top 100
· 2017.06.15 Release of Top 30
· 2017.06.29 Release of Top 3
· 2017.07.06 Champion Announcement & Award Ceremony

✰冠军
奖金：RMB 100,000
专利制造及应用：最终冠军作品将会由主办方华鑫置业负责深化设计并选择性应用。
✰Top 3
奖金：RMB 20,000（不与冠军叠加）
✰Top30
所有30强入围作品将在华鑫置业“智慧产业社区”内进行巡展；获得YoungBird定制设计的竞赛证书，并于《YoungBirds》专业期刊和YoungBird公众号等新媒体平台进行深度报道。
✰智慧加分项目
奖金：RMB 20,000 （Top30均有机会争夺该奖项，仅有一个名额）

·First Prize
Cash award: 100,000 RMB
·Patented fabrication and application: the winning work will be updated and applied in some parts of the site by the organiser.
·Second/Third Prize
Cash award: 20,000 RMB
·The Top 30 finalists will be part of an exhibition tour inside the “smart industry community” and receive a certificate tailor-made by YoungBird, with their works published in YoungBirds custom publication and across YoungBird new media platforms.
·Smart Elements Prize: 20,000 RMB (awarded to one of the Top 30 finalists who comes up with the smartest scheme)

>>>>包含内容：基地总平面图（CAD）；华鑫天地·一期总平面、实景照片、效果图及文本说明；华鑫天地·二期总平面、实景照片、效果图及文本说明（含未建成部分）；华鑫中心总平面、实景照片及文本说明；华鑫科技园总平面图、实景照片、效果图及文本说明（改造后）。

Content : Site plan (CAD); Master plan, renderings, images and explanatory texts for China Fortune Properties Horizon - Phase Ⅰ; Master plan, renderings, images and explanatory texts for China Fortune Properties Horizon – Phase Ⅱ (including structures set to be completed); Master plan, images and explanatory texts for China Fortune Business Center ; Master plan, renderings, images and explanatory texts for China Fortune Hi-Tech Park (after renovation).

Content : Site plan (CAD); Master plan, renderings, images and explanatory texts for China Fortune Properties Horizon - Phase Ⅰ; Master plan, renderings, images and explanatory texts for China Fortune Properties Horizon – Phase Ⅱ (including structures set to be completed); Master plan, images and explanatory texts for China Fortune Business Center ; Master plan, renderings, images and explanatory texts for China Fortune Hi-Tech Park (after renovation).

报名截止时间：2017年5月26日24:00（GMT+8）
Deadline: 24:00, 26 May 2017 (GMT+8)

报名通道：登陆官方网站www.youngbird.com.cn即可报名；点击左下角【阅读原文】即可下载资料包。

Please register by logging into our website www.youngbird.com.cn and download the information kit by clicking on the “read the original post” .

华鑫置业（集团）有限公司（简称"华鑫置业"），是上海仪电（集团）有限公司（简称"上海仪电"）全资控股的商务不动产开发平台。华鑫置业致力于成为智慧产业社区的开发商与运营商，致力于成为城市更新的践行者，致力于成为一个为新兴产业空间发展提供整体解决方案的产业地产商。

China Fortune Properties is a Shanghai--based real estate developer wholly-owned by state-owned enterprise INESA (Group) Co., Ltd. (abbreviated as “INESA”), which boasts a long history dating back to the1920s.China Fortune Propertiesis committed to becoming an industry-based real estate developer that offers integrated solutions for smart cities and one of the driving forces behind urban regeneration by developing and operating smart industry communities.

目前，在漕河泾东区以“华鑫中心”、“华鑫天地”为代表的第一批项目已投入使用，智慧产业社区形态初具：一方面，在对现代办公创新功能需求的探索下，构筑了具有主题产业概念和具备产业主导性的社区；另一方面，基于“社区”的概念、在聚集多产业和多业态功能的基础上，满足了人们办公、居住、消费、娱乐等不同的需求。

Up till now, the group’s first batch of projects in the eastern Caohejing Hi-Tech Park have been put into use, such as the China Fortune Business Center, China Fortune Properties Horizon, and China Fortune Wisdom Hub. These developments epitomize the developer’s vision of creating a pioneering “smart industry community” that is home to startups and established businesses from a wide range of industries, against the backdrop of exploration of innovative workplace programs in recent years.

华鑫中心·漕河泾China Fortune Business Center (Caohejing)

华鑫天地·一期China Fortune Properties Horizon -  PhaseⅠ

华鑫天地·二期China Fortune Properties Horizon -  PhaseⅡ

华鑫慧天地China Fortune Wisdom Mark

华鑫智天地China Fortune Smart Mark


同时，整个智慧产业社区通过建筑与自然的结合、建筑与人的互动，实现了园区对居民、对城市的开放性与公共性。这也意味着，工业用地在二次开发利用过程中足以促进产业的聚集、区域的发展和城市面貌的改善，华鑫置业在城市更新过程中足以达成“所创，不止所建”的梦想。

On one hand, the community is a place where people can work, inhabit, shop and entertain themselves by accommodating a variety of supporting facilities. On the other hand, the community is meant to serve the public and the city as a whole, by incorporating landscape elements and promoting the interaction between architecture and users. The renewal of the former industrial site aims to attract diverse industries, facilitate the sustainable development of the region and facelift the city. China Fortune Properties is striving to achieve its ideal of “create beyond architectures” by facilitating urban regeneration.

华鑫中心·外滩（D栋）China Fortune Center (The Bund)

西岸华鑫金融中心China Fortune Financial Center (West Bund)

华鑫中心·徐汇China Fortune Business Center (Xuhui)

金领之都Capital of Elites

华鑫第一上海中心China Fortune First Shanghai Centre