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巴基斯坦WARDA旗舰店
Crafting a Retail / Metropolitan Studio of Architecture

由专筑网王雪纯,李韧编译

来自建筑事务所的描述:MSA建筑事务所与服装品牌WARDA合作设计一系列品牌旗舰店,他们计划在巴基斯坦的各个城市都建造WARDA店面。Peshawar旗舰店就是系列中的第一座WARDA旗舰店。每座旗舰店的设计都围绕着恢复品牌活力的目的。MSA建筑事务所将这次合作视作一次契机,密切关注巴基斯坦的零售文化和WARDA零售战略。这些探索有助于发展品牌的整体主题,这成为旗舰店美学的核心焦点。

Text description provided by the architects. MSA collaborated with WARDA, a clothing brand, on designing of their new stores, which are planned in various cities of Pakistan. Peshawar Flagship is the first in this series. Each flagship store is designed keeping in mind the idea that it will serve as a rejuvenating device for the brand. MSA has taken this collaboration as an opportunity to look closely at the retail culture of Pakistan in general and WARDA retail strategies in specific. These explorations helped in developing an overall thematic of the brand, where context becomes the central focus of the aesthetics of the flagships.

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Peshawar的WARDA旗舰产品是MSA-WARDA系列合作项目中实现的第一个项目。这是一座两层楼的旗舰店,占地面积为6,720平方英尺(约624平方米)。旗舰店的布局不仅响应了其创造品牌影响力的主题,还响应了客户的消费行为。该设计使得品牌更具有辨识度。

WARDA flagship in Peshawar is the very first project realized in this series of MSA-WARDA collaboration projects. It is a two-story flagship store with a covered area of 6,720 sqft.. The lay out of the store responds not only to the programmatic requirements of the project but also to the retail behavior of the costumers. The design is used as a device that helped identifying and organizing what a brand can offer to its clients not the other way round.

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项目的美学来源于城市建筑遗产。从材料的选择到工艺,都取自当地的资源,同时该项目是对当代零售业文化的呼应。MSA建筑事务所对当地的建筑遗产进行了彻底的研究。这座城市历史悠久,以砖为主要建筑材料,以木材为主要内部材料。但是,建筑师们将这种规律进行了颠倒,因而使用木材作为主要外部材料,并将砖作为室内墙壁的主要装饰材料。材料的转变使旗舰店具有独特的美感,并且仍保持着相同的传统肌理。前侧的金属和木材立面可减轻太阳能增益,并能够控制自然光线的摄入。

The aesthetics of the project is driven by the careful study of the history of the built heritage of the city. From the choice of the material to its craftsmanship, the project relied on the local resources at the same time the project is a dedication to the contemporary culture of the retail. MSA conducted a thorough research of the built heritage of the city Peshawar. The city has a long history of using brick as a main construction material (Bala Hisar brick fort) and wood as the main interior material. MSA has inverted this relationship by using wood as the main exterior material and brick as the main finishing material of the indoor walls. This shift of materials has given the flagship a unique aesthetic experience and still maintains the same old traditional material pallet. This front metal and wooden screen mitigates the solar gain and also helps control the natural light intake.

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现金柜台后面的墙壁采用传统的“Tarseem Bandi”技术,这在木材中妙笔生辉,其中的几何图案由木材制成,图案之间涂上独特的颜色。“Tarseem Bandi”技术通常用于城市传统天花板上。

The wall behind the long cash counter is created in wood by employing a traditional technique of “Tarseem Bandi”, where the geometric pattern is made in wooden pieces and the spaces in between the pattern lines are given unique colors. Tarseem Bandi is usually found on the ceilings of the traditional Haveli’s of the city.

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该项目的另一个重要特征是室内外的种植园。大部分室内空间专门用于种植丛林般的绿化空间。同样地,建筑师在旗舰点的大门前种植一棵树来欢迎顾客,并创造一种独特的本土感。这棵树随着商店而增长,并且两者共享历史。整个项目大量借鉴了城市建筑传统的材料和技术。

Another important feature of the project is it’s indoor and outdoor plantation. A large chunk of the indoor space is dedicated to plantation in a jungle like arrangement. In the same way a tree is planted in front of the main door of the flagship that welcomes the costumers and participate in creating a distinctive sense of place. This tree grows with the store and both share a common history. The overall project heavily borrows its material and technical sensibilities from the building tradition of the city, Peshawar.

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建筑事务所:Metropolitan Studio of Architecture
地点:巴基斯坦
项目类别:商业
首席建筑师:Syed Fawad Hussain, Leena Hassan
客户:Warda
面积:6,720平方英尺(约624平方米)
项目日期:2017年
摄影:MIrza Omer
合作商:Aparici, DAIKIN, Unilux

Architects: Metropolitan Studio of Architecture
Location: Peshawar, Khyber Pakhtunkhwa, Pakistan
Category: Store
Lead Architects: Syed Fawad Hussain, Leena Hassan
Client: Warda
Area: 6,720 sqft
Project Year: 2017
Photographs: MIrza Omer
Manufacturers: Aparici, DAIKIN, Unilux

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