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AMARO Guide商店
AMARO Guide Shop / SuperLimão Studio

由专筑网王沛儒,李韧编译

来自建筑事务所的描述。数字时尚品牌AMARO在圣保罗开设了新的体验店。这个项目由建筑事务所SuperLimao Studio签约设计,原创的空间概念具有个性化设计。通过这家体验店,AMARO品牌将数字化购物的体验提升到了新高度。AMARO首席执行官兼创始人Dominique Oliver表示:“这家门店是品牌营销平台,新模式提供了一种更加差异化的体验。”

Text description provided by the architects. The digital fashion brand AMARO inaugurates its new Guide Shop in São Paulo. Signed by the architecture office SuperLimão Studio and with a totally original concept, the space is the first of a series of AMARO Guide Shops with a personalized design. With this new Guide Shop at Patio Higienópolis, AMARO takes the experience of digital purchase to the physical space to another level. For Dominique Oliver, CEO and founder of AMARO, "Guide Shops are brand marketing platforms and the new format provides an even more differentiated experience".

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该门店可以理解为“概念店”或“陈列室”,顾客可以在这里试穿。与普通的实体零售店不同的是,顾客可以通过店内的电脑或平板电脑在网上购物,产品直接送到顾客家中。除此之外,顾客还可以选择在体验店取货。这个新项目已经准备了一系列的智能技术,例如人工智能摄像机,它可以记录消费者的形态、大致年龄、对刺激的反应和面部识别,试衣间有特殊的灯光和背景屏幕,起到透视投影的作用。

The Guide Shop functions as a 'concept store' or 'showroom', where you can try the pieces. Unlike a regular retail physical store, purchases are made online, through one of the computers or tablets available in the space, and product delivery goes directly to the customer's home. Also, costumers can choose to pick up the order in the Guide Shop. This new project is ready to receive a range of technologies such as Artificial Intelligence cameras that capture the consumer's profile, approximate age, reactions and responses to stimulations (facial recognition); the fitting rooms have special lighting and a background screen that functions as a scenographic projection.

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例如,在对比基尼进行展示时,这种背景可以将客户带到海滩,创造一种不可思议的消费体验。其理念是,该空间可以让顾客长时间停留,拥有舒适的家具、咖啡馆和自助收银台,所有这些都是为了在社交网络中提供高度可共享的体验。将虚拟商店转换为灵活的物理空间,该商店可以根据品牌的购物体验进行转换。

When sampling a bikini, for example, this background can transport the client to a beach climate creating an incredible consumption experience. The idea is that the space allows the customer a long stay, with comfortable furniture, cafes and self-checkout points, all designed to provide highly shareable experiences in social networks. Designed to be a transposition of the virtual store into a flexible physical space, the Guide Shop can be transformed according to the shopping experience desired by the brand.

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该品牌的线上商城有着同样的销售方式。整个设计单元有着T台、大看台和更衣室的花岗岩,这些是项目的主要元素。花岗岩在Higienopolis社区和60年代的项目中非常常见,在柱子之间和周围形成了一种律动感,顾客在商店内部和露天看台上都能够感受到店内的活动。

The navigation through its interior follows the same way of purchase of the customer in the online shop, as a materialization of the website at the point of sale. With the proposal to celebrate the new space, this designed unit won the granilite on the catwalk, grandstand and dressing room, and is the main element of the project. Very common in Higienópolis neighborhood and on projects of the 60s, the granilite creates a movement between the pillars and around it, creating a catwalk inside the store and bleachers to receive events of the AMARO.

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建筑设计:SuperLimão Studio
地点:巴西 圣保罗
类别:室内设计
设计团队:Lula Gouveia, Thiago Rodrigues, Antonio Carlos Figueira de Mello, Catarina Cecchini
面积:240.0 m2
项目年份:2018年
照片摄影:Maíra Acayaba
制造商:Guilherme Wentz, Fernando Jaeger, Protecnica
施工方:Lar Construtora
灯光设计:Studio Serradura

Architects: SuperLimão Studio
Location: R. Dr. Veiga Filho, 133 - Higienópolis, São Paulo - SP, 01238-000, Brazil
Category: Interior Design
Equipe: Lula Gouveia, Thiago Rodrigues, Antonio Carlos Figueira de Mello, Catarina Cecchini
Area: 240.0 m2
Project Year: 2018
Photographs: Maíra Acayaba
Manufacturers: Guilherme Wentz, Fernando Jaeger, Protecnica
Construction: Lar Construtora
Lighting Design: Studio Serradura

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