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DYML大奕明亮新作 | “蜕变”- 广州悦汇城第1张图片

▲蜕变后的悦汇城 © 吴鉴泉


YUE City is located next to Xiwan Road in the northern edge of Liwan District in Guangzhou, China. After going through a demanding 600 days of transformation effort, it was unveiled to public in September 26th 2020 as the largest shopping mall in the western district and the second largest in overall Guangzhou city, turning a new page in urban revival.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第2张图片

▲蜕变后的悦汇城 © 吴鉴泉


Historically known as the capital of commerce, Guangzhou City is one of the major gateways of commercial and cultural interchange. The site sits on the northern edge of the Liwan District, about 27km from the Guangzhou Baiyun International Airport, 18km from the Guangzhou South Railway Station, and 2km from the Guangzhou Railway Station.

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▲悦汇城区位与广州商圈布局 © DYML


Back in the 80's, the site was once a cement production plant which was an iconic landmark of the developing communities. In 2006, in accordance with the government's vigorous plan to upgrade the business service industries, and as part of the three major urban reform projects at the time, the plant was demolished to make way for the Fortune World International Footwear Wholesale Plaza which housed more than 3000 tenants. It was a historical effort ever made in the local wholesale industry to consolidate majority of the footwear wholesalers under one roof. However, with the fast growing competitions particularly the e-commerce, the traditional wholesale market has become lethargic and obsolete. Many dull and cumbersome wholesale big boxes were either converted into different uses or left vacant.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第4张图片

▲悦汇城项目改造变革历史 © DYML


In 2018 Yuexiu Group approached DYML as the lead designer and was tasked to convert the existing building into a regional shopping landmark that will fill the huge retail void in the Liwan and neighboring districts.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第5张图片

▲悦汇城沿西湾路展示崭新的姿态  © 吴鉴泉  

Existing Conditions

1. Site Context


The site is surrounded by newly developed residential communities at the north and west sides. To the east, separated by commercial railways is one of the few traditional southern quarters that houses many workers in the wholesale industry. The quarter is connected to our site only by a pedestrian bridge over the railways and has huge daily traffic. The south and west sides of the sites are the older parts of the town which have many popular elementary and middle schools. Therefore, the consumer group of the project is mainly targeted at young families with children.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第6张图片

▲项目周边概况 © DYML


The Xiwan Road at the west is the one and only primary access to the site, and the nearest subway station is the Xicun Road Station of line No. 5 at about 1km away. The huge traffic on Liwan Road and confused pedestrian walkways, coupled with the lack of urban pockets has made the travelling experience less desirable. The old image of the lackluster and disorganized cement production plant sticks in the mind of the community.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第7张图片

▲项目周边现状 © DYML & 网络

2. Existing Structure



The existing building was four identical square blocks, 100m long by 90m wide, 5 levels above ground and 2 levels below, a total of 280,000 sqm of building area organized by cruciform shaped promenades. At the intersection was a majestic 1,900 sqm circular plaza capped with a domed skylight. There was a five levels annex at the east side of the main building, used to serve predominantly as loading docks of the wholesale stores. Surrounding the building particularly the west side were huge entry plazas with no distinctive identities. Meanwhile, the facade was composed of identical square boxes all around which was quite easy to lose direction in such symmetry and lack of hierarchy. Clearly, it was designed for a wholesale market and has becomes out of place.
The existing building posed a huge limitation for major changes. With time, cost and sustainability in consideration, we have decided to keep structural changes to the minimum, recycle most of the major equipment, and stay on course with the existing fire escape strategy. Our proposed design will have to work around these restrictions and improvise.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第8张图片

▲改造前条件 © DYML & 网络


DYML大奕明亮新作 | “蜕变”- 广州悦汇城第9张图片

▲概念草图 © DYML


From a holistic approach towards the program, architectural design, and space planning, we arrived at the Design Concept - METAMORPHOSIS, a complete transformation that signals the rebirth of the development and rejuvenation of the community. It transforms the current big boxes into a series of fun and meaningful spaces, a joyful shopping destination, and an iconic landmark of the community.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第10张图片

▲夜幕下悦汇城成为荔湾旧城的亮点 © 吴鉴泉

Façade Renewal

1. Colorful Screen
    The Wings of a Butterfly

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第11张图片

▲外立面概念草图 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第12张图片

▲新的外立面呈现流线与优美感 © 吴鉴泉


The new façade has to leave a strong impression to the city and its people. With the parametric design tools, we drape over the existing massive boxes with more than 30,000 pieces of white aluminum panels with 5 different colored LED perforations, forming undulating waves that mimic the wings of a butterfly. At night time, the LEDs are programmed to lit up an impressive show, transforming and animating the urban streetscape.

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▲外立面参数化设计过程 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第14张图片

▲白色基调外立面点缀渐变的彩色灯箱 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第15张图片

▲夜景下外立面营造色彩丰富的效果 © 吴鉴泉


DYML大奕明亮新作 | “蜕变”- 广州悦汇城第16张图片

▲墙身节点 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第17张图片

▲外立面参数化设计编程工作流 © DYML

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▲外立面局部 © 吴鉴泉

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▲墙身剖面细节模型 © DYML

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▲外立面细节 © 何明智

2. Grand Gateway with Mega LED
    The Head of a Butterfly


DYML大奕明亮新作 | “蜕变”- 广州悦汇城第21张图片

▲电光主入口成为项目的城市焦点 © 吴鉴泉


Along the 200m west main façade facing the urban plaza, we broke the plane and inserted a grand gateway into the building. The gateway is a set of symmetrical curved structure symbolizes the head of a butterfly made of 280 pieces of faceted glazing panels with LED media mesh. This feature creates a strong focal point and draws attention from near and far, and complements the transition between indoor and outdoor space. The new gateway design breaths new energetic vibes to the city, especially at night when the LED media mesh is lit up.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第22张图片

▲主入口设计草图 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第23张图片

▲极具标志的玻璃主入口 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第24张图片

▲主入口可展示丰富的LED多媒体内容,向城市和市民展示不同的主题 © 吴鉴泉

3. Entrances and Plazas
    Permeable and Welcoming


There are two secondary entrances each allocated at the northwest and southwest corners. The entrances are designed with sunken plazas to ease the natural slope of the site, and connect people at both the ground and basement levels. The sunken plazas not only bring values to the basement corner retail with more natural lights and visibility from the street level, but also provide social interactive venues which are articulated with four seasons landscape pods, water features and alfresco.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第25张图片

▲西南下沉广场剖面透视 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第26张图片

▲西南下沉广场 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第27张图片

▲西南下沉广场 © 吴鉴泉

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▲西北下沉广场剖面透视 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第29张图片

▲西北下沉广场 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第30张图片

▲西北下沉广场 © 吴鉴泉  

Spatial Reorganization


Ironically a successful shopping mall nowadays isn't built simply on the idea of shopping, but more on an integrated consumer experience. Working hand in hand with the leasing team, we came up with the idea of 'an excursion in wonderland' where we emphasized on creating memorable scenes inspired by a mix of indigenous, artistic and cultural, natural and high-tech elements at every important intersections to heighten the sense of explorations and the joy of discoveries.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第31张图片

▲室内主题功能分区概念 © DYML

1. Circulation


In the efforts of converting a rigid wholesale box to a more sensible shopping mall layout with minimum impact on the existing structure, we kept the existing cruciform promenade and improved its circulation by linking to all the 14 atrium spaces and 7 entrances with a new loop. The combination of the cross and loop circulation avoids dead ends and enable people to travel easily from one point to another in a clear and simple manner.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第32张图片

▲对原有平面改造前后对比图 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第33张图片

▲改造后悦汇城3D平面图 © DYML

2. Design Tone & Language


The overall interior space uses light warm oak and white as the basic color scheme, while the floor and ceiling design utilizes curvilinear profiles in order to brighten up and soften the rigidness of the space. This also serves as a continuous backdrop for a mix of retail themes and programs.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第34张图片

▲暖色调与流线语言的室内空间 © 吴鉴泉

3. Grand Butterfly Boulevard


Connecting the gateway at the west, the central plaza and the main elevator lobby at the east is the Grand Butterfly Boulevard. An elaborated and colorful ribbon of butterflies pieced together by mosaic tiles, paving a meandering pathway and leading up to the Grand Butterfly Plaza with a gigantic butterfly imprint that could be viewed in 360 degrees around the atrium. The Grand Butterfly Boulevard distinguishes itself and set the tone for an exciting and lively experience inside the mall.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第35张图片

▲进入西主入口呈现的彩蝶大道 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第36张图片

▲彩蝶大道成为中庭的重点 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第37张图片

▲彩蝶大道细节 © 何明智  

4. Grand Butterfly Plaza


The Grand Butterfly Plaza is the main attraction of the mall. It is an impressive 1,900 sqm of atrium space capped with a domed skylight structure. It is an ideal space large enough to house any promotional or social events with an unobstructed 360-degree view from all floors above. We incorporated a large vertical LED screen in the plaza and applied rings of LED panels around the balustrade in order to program a borderless sound and visual effect, an absolute immersive experience.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第38张图片

▲主中庭概念草图 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第39张图片

▲拥有360度LED和巨型“蝶后”图案的蝶舞广场成为了悦汇城核心主场 © 何明智

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▲沉浸式主中庭 © 何明智

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第41张图片

▲沉浸式主中庭 © 何明智

5. Eight Uniquely Themed Atriums

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第42张图片

▲蝶趣园中庭概念草图 © DYML


A total of 8 uniquely themed atriums are purposefully planned across the mall. Besides the Grand Butterfly Boulevard and Plaza, there are also the Canton Avenue which is a clash of trend and culture, the Butterfly Wonderland which engages lifestyle techs and sports, the Floral Fantasy World that inspires imaginations and creativities, the Garden of Oz which is filled with trendy games and entertainments, and last but not least, the Cascading Mountains and the Streaming Waterfalls. It is a blend of impressions of art, culture, nature and technology working together to entice the five senses.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第43张图片

▲蝶趣园中庭 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第44张图片

▲博粤庭、花影堂、白云涧中庭 © 吴鉴泉

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DYML大奕明亮新作 | “蜕变”- 广州悦汇城第46张图片

▲南北中庭概念草图 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第47张图片

▲层叠云山中庭 © 吴鉴泉

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▲起伏的曲线铝板透着层山的图案 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第49张图片

▲珠水映月中庭把水景带进主中庭 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第50张图片

▲珠水映月中庭 © 吴鉴泉

6. Three Main Streetscapes


We also branch off from the main themes to create several streetscapes that enhance certain retail programs. They are the Canton Food Court with a parade of good eats, Kids World with fun interactive play yards, and Techno Sport with energized neon runways. These are elements of surprise and instagrammable moments which intensify the overall retail experience.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第51张图片

▲三大主题区概念草图 © DYML

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第52张图片

▲童梦天地 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第53张图片

▲美食广场 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第54张图片

▲美食广场 © 何明智

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第55张图片

▲运动酷乐 © 何明智

7. Intimate Design Details


The careful and intimate design details are reflected in all the auxiliary space as well. The overall consideration for human scale and comfort extends throughout the malls even in the restrooms, elevator lobbies and information desk.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第56张图片

▲服务台位于东中庭,便于为顾客提供服务 © 吴鉴泉

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▲电梯厅运用绿植美学制造自然氛围 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第58张图片

▲停车库电梯厅利用亮眼的色彩、灯光和标识,顾客可方便快捷找到 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第59张图片

▲不同场景的卫生间和母婴室提供多元、人性化的服务 © 吴鉴泉、何明智

Design Challenges


The YUE City makeover was a demanding process of 36 of structural columns uprooted and 1,196 reinforced, 4,340 of structural beam reinforced, 17,000 sqm of concrete slabs razed, 110 tons of structural steel trusses removed, and many more staggering numbers and efforts in the midst of the Covid-19 global pandemic. We as the lead designer were responsive both on paper and on site to resolve issues that arise during the design and construction stage.

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第60张图片

▲改造记录 © DYML


DYML大奕明亮新作 | “蜕变”- 广州悦汇城第61张图片

夜景 © 吴鉴泉


Any form of public space is an important part, a vessel of life and activities of an urban community. Major changes in social and economic aspects usually result in decay of the public spaces particularly retail. As a retail designer, we understood that the key purpose of retail space regeneration is not only to restore its economic and culture viabilities but also to encourage survival. This project has faced the same decay and through a 600-days of vigorous transformation, YUE City re-emerge as a vibrant development, with a sense of identity in the new horizon.

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夜景 © 吴鉴泉

DYML大奕明亮新作 | “蜕变”- 广州悦汇城第63张图片

▲悦汇城开业后吸引大量市民到访 © 何明智

项目面积:280,000 平方米
主创设计师:Josh Goh

Project Name: Yue City
Client: Yuexiu Property
Project Location: No. 150, Xiwan Road, Guangzhou City, Guangdong Province, China
Project Type: Shopping Mall
Project Area: 280,000 sqm
Completion Time: September 26th, 2020
Design Scope: Architecture, Façade, Interior Retrofit
Design Service: Lead Architect, Concept to Design Development, Construction Documents Review, Construction Site Administration
Design Firm: Atelier DYML (
Creative Lead: Josh Goh
Design Team: Liang Hua (Architecture Design Manager), Mingzhi He (Interior Design Manager), Meng Lu (Facade Design Manager), Demu Ao, Yun Xu, Dingwen Zhang, Lijiao Mu, Chang Hong, Junxi Tao,Qihao Zhong, Zhihuang Miu, Hongyu Tan, Junluo Chen
Photographers: Jianquan Wu, Mingzhi He
Architecture Design Institute: Guangzhou City Construction & Development Design Institute Co., Ltd.
Landscape Design: Guangzhou City Construction & Development Design Institute Co., Ltd.
Lighting Design: RDesign International Lighting
Curtain Wall Detail Development: Shenzhen C.S.C Decoration Design Engineering Co. Ltd.
Construction Design: China Construction Fifth Engineering Bureau Ltd.
Structural Consultant: Guangzhou Hanhua Architects+Engineers Co. Ltd.





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  • 博塔008
  • 2021.03.08 17:38
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