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设计团队Metrogramma的Andrea Boschetti称:
“我希望它是一个简单又复杂的展厅;不在眼里,却又被完全牢记在心里;像陶瓷表面一样精致,但又像混凝土一样牢固。总而言之,我们希望设计一个真实的戏剧般梦幻场景。一个在城市中被视为社区空间的展厅。”

MANIFESTO by Andrea Boschetti_Metrogramma
“I’d like it to be a simple and at the same time complex space; a space that eludes the eyes but that is fully fixed in the mind; as refined as ceramic surfaces but as brutal as concrete…in short, we want to design a theatrical illusion that is true in itself. A place that engages the city, that is seen as a community space”. Andrea Boschetti _ presentation of the project.


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首先,SuperSurfaceSpace是一个不断变化的展厅,展示IRIS集团(FMG, Fiandre, Iris Ceramica)的Metrogramma设计的有关建筑文化宣传和莫斯科现代设计的展品;莫斯科的SuperSurfaceSpace是IRIS集团继米兰的SpazioFMG画廊之后设计的第二个展厅;设计这些展厅不止是为了展示产品,还可以促进各大国际都市中的创新设计等等,而这其中摩德纳的陶瓷集团引领着整个市场。在这里可以举办陈列、展览、活动、研讨会,以及最重要的是它可以成为人们关于城市、建筑、设计、新理念和技术创新这些互相联系的讨论的感受者和接受者。
IRIS集团委托的这一项目的总体概念是由设计并完成莫斯科第一处SUPERSURFACESPACE的米兰Metrogramma提出的;指定Buromoscow建筑工作室负责莫斯科SuperSurfaceSpace 2015年活动安排的具体项目和艺术内容。

SuperSurfaceSpace is before all else a constantly changing showroom dedicated to the cultural promotion of architecture and contemporary design in the city of Moscow, designed by Metrogramma for the IRIS GROUP (FMG, Fiandre, Iris Ceramica); The SuperSurfaceSpace in Moscow is the second space of the IRIS GROUP after the SpazioFMG gallery in Milan; these spaces are designed not just to display products but also to promote innovative design and others will be located in various international metropolises where the Modena-based ceramics group is market leader. Locations designed to host displays, exhibitions, events, workshops but also – and above all – spaces designed to become feelers and receptors of urban debate, points of reference in the cities where architecture, design, new ideas and technological innovation all interconnect.
The general concept of the project commissioned by the IRIS GROUP was created by Metrogramma Milano that has designed and completed the first SUPERSURFACESPACE in the city of Moscow; the Buromoscow architecture studio has been appointed to handle the programme and artistic content for the 2015 schedule of events at SuperSurfaceSpace Moscow.


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特征形象
在为世界各地IRIS集团的展厅确定新的特征形象时,Metrogramma的想法是,在这一可以举办文化研究和交流活动的展厅中向人们展示公司的能力(现有产品以及理念)。它的建设理念与一系列国家中的城市紧密结合,并包含可辨认出的建筑形象,这意味着提出了一个全新的商业营销模式,更重要的是意识到进入市场的创新方法的重要性。
这些展厅总是位于城市的关键位置,类似文化或创意区域。交通很方便,而且就在人行道,有点像“邻里小店”。建筑理念引用戏剧作品来完善展厅的变换。黑色、舞台道具、彩灯和投影都是这些展厅的关键要素。它是为文化艺术表演而布置的城市舞台。
这就是IRIS集团如何将作为一家工业控股公司,又能够对日益频繁的创新和定制建筑,以及设计产品的需求作出具体的应对。简而言之,SuperSurfaceSpace的目的不止是为了使人们对传统的地面和墙面陶瓷感兴趣,还使人们受到这一手工业产品发展理念的吸引,包括年轻的建筑师们、研究者们和学校、大学 – 最后未来的专业人士。

IDENTITY IMAGE
In defining the identity image for the new IRIS GROUP showrooms around the world, Metrogramma’s idea is to showcase the corporate capacities – existing products as well as concepts – in spaces that can host cultural research and communication initiatives. The idea of constructing spaces closely connected to cities in a range of countries – and with a recognisable architectural image – means coming up with a whole new business marketing model and, more to the point, realising the importance of an innovative approach to our market entrance.
The spaces are always located in strategic urban locations, like cultural or creative districts. They are always easily accessible and always on pedestrian thoroughfares, a bit like “neighbourhood stores”. The architectural concept references theatre productions, the consummate transformation of spaces. The colour black, stage props, coloured lights, projections are the key elements of these places. Urban stages fitted out for cultural and artistic performances.
This is how the IRIS GROUP intends to establish itself as an industrial holding capable of providing concrete responses to the increasingly frequent demand for innovative and custom architecture and design products. To put it in a nutshell, SuperSurfaceSpace aims at securing not only the people interested in traditional floor and wall ceramics, but also those who are attracted by the idea of product development, an evolved kind of artisan product. Young architects, researchers and schools, universities – the professionals of the future – at the top end.


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