Canopy Michelin Headquarters Reception Area / ENCORE HEUREUX Architectes

由专筑网小R编译

19世纪末期，米其林公司位于法国Clermont-Ferrand，后来在20世纪，这里成为了公司的总部，该项目交付于2021年，由Encore Heureux Architectes,、Construire以及 Base合作完成，设计目标是将热情、独特，以及具有凝聚力的空间融入其中，同时再结合具有象征性的公共广场，而总部的创新型接待区域则想象征着米其林的形象，同时也象征着迎接21世纪的挑战，从循环经济的角度思考设计与运营，同时考虑环境的影响。

Text description provided by the architects. Implanted on the Carmes site of Clermont-Ferrand since the company’s inception in the late 19th century, Michelin’s Canopy acquired its status as the company's headquarters in the 2000s. The project, delivered in 2021, and carried out in partnership between Encore Heureux Architectes, Construire, and Base, aims to embody the image of the group in a welcoming, unique, and cohesive space while inserting itself in an emblematic public square. The headquarters’ innovative new reception area symbolizes Michelin’s reinvention, conceived to face 21st-century challenges head-on; a design and operation that were conceptualized from a circular economy perspective, mindful of environmental impacts.





全新的特征。该项目需要表达米其林的形象，但是不影响曾经的特点，因此建筑师将当前总部的扩建延伸到了两个部分，扩建部分有着充满活力的全新立面，目的是呼应历史建筑，而全新的项目连接着现有建筑，同时表达了接待区域和公司的主要入口，除此之外，这里还成为了公司私人空间和公共广场之间的渗透区域，其中公共广场也在城市和米其林公司的规划中进行了改造，建筑项目的概念和设计从方案到交付都在建筑咨询过程之中开展，这种可持续的策略和现场跟进的方法能够更好地了解公司特征，并且结合使用者的需求，然后再进行相应的方案调整。

A new identity. In order to respond to Michelin’s wish of renewing itself without erasing its past, the project’s committed position is to offer an extension of the current headquarters over two levels. The extension is provided with an energetic new façade that seeks to appreciate its historic structure. The new project connects the current buildings, while simultaneously embodying a reception area and the group’s main entrance. It also acts as a permeable interface between the company’s private spaces and the public square, the latter of which was also renovated in a development plan conducted by the city and Michelin Group. From outline to delivery, the conception of the architectural program, and of the project’s design, unfolded within the remit of an architectural consulting period. This method of continuous presence and on-site follow-up allowed for a greater understanding of the group’s identity while introducing a mindful practice that recognized the residents’ needs and adapted the program accordingly.







多方面的创意性设计。该项目的主要挑战是将异构空间连接在一起，构成统一的目的，即每天接待成千上万名游客，在早起Edouard Michelin发起了一个热带温室空间，它位于广场上，但是有着不确定性，后来它得以结合到建筑空间之中，整合了游客的体验，这个温室的标识象征着米其林公司面向世界各地透明且开放的价值体系。

A multi-faceted and inventive program. The main challenge the project addressed was that of connecting heterogeneous spaces between themselves in a consistent union intended to receive thousands of visitors daily. The tropical glasshouse, initiated by Edouard Michelin on the plaza in the early 2000s, held an uncertain future; it was preserved in the architectural program and integrated into the visitor’s experience. The glasshouse features the logo, acting as a symbol of the group’s values of transparency and openness towards the city and the world.





种植有树木的广场延伸向Carmes广场的边缘，展示着设施、绿化，以及水域，给炎炎夏日带来一抹清凉，Carmes场地在历史上服务于米其林的员工，而现在则面向公众开放，这有着多功能展览空间、商店、温室博物馆，以及受欢迎的的咖啡馆，工作区域也适应着全新的工作内容和合作化办公策略，建筑功能的序列也从公共区域延伸到公司的私人空间。

The tree-lined plaza extends to the edges of Carmes square, provided with furniture, greenery, and water displays to ensure freshness in the summertime. The Carmes site, historically reserved for Michelin employees, now offers public access. It features versatile exhibition spaces, a store, the glasshouse museum, and the welcoming Café Equateur. Working areas are adapted to new jobs and more collaborative working methods, and the order of the architectural program evolves to lead visitors from the public area to the company’s private spaces.



结合现代挑战的设计策略。Canopy不仅仅是一座接待大楼，其结构设计呼应了两个主要挑战，首先是透明性和可达性，另外则是低碳策略，透明性的选择体现于巨大的玻璃立面之中，木质遮阳棚长度有160米，也给总部带来了全新的特征，弧线应用于建筑与家具设计中，似乎在呼应米其林的作品。

A design anchored in contemporary challenges. The Canopy is more than a reception building. Its structure responds to two primary challenges: transparency and proximity on the one hand, and a low carbon footprint on the other. The choice of transparency is embodied by the vast glass façade, sheltered from the sun by the wooden awnings that cover its 160-meter length, which provides the new headquarters with its unique identity. Curves are prevalent in architectural design and furniture, mirroring those of Michelin’s tires.







混凝土的应用较为受限，同时结合可持续采购、在应用和当地材料等策略，因为大部分的参与者都来自当地，区域材料的应用有着统一的目标，即结合简约的施工原则，同时不影响场地的工业特征，比如钢结构的应用，亦或是网格与框架的裸露表达。

Consumption of cement was extremely limited, in favor of sustainably sourced, repurposed, and local materials. Particular attention was attached to the local area, and thus an overwhelming majority of companies that worked on the construction are local. The use of regional materials was a common goal that aimed to implement simple constructive principles without compromising the site’s industrial nature, such as the use of steel for the structure, or the decision to make the grid and frames visible.







技术策略、品质，以及创新特征是米其林所表达的价值观，它们由参与项目实施过程的Encore Heureux与Construire机构共同表达，Canopy则象征着全新的可持续挑战，同时也说明了米其林和城市之间的联系。

Know-how, quality, and innovation are values that Michelin embodies. They are wholly shared by the Encore Heureux and Construire agencies that suffused them into the project process. The Canopy symbolizes the new challenges sustainable mobility is faced while illustrating the connection that unites Michelin and the city of Clermont-Ferrand.









































建筑设计：ENCORE HEUREUX Architectes
类型：办公
面积：11000 ㎡
时间：2021年
摄影：Nicolas Trouillard, Cyrus Cornut
景观设计：Base
声学顾问：Atelier Rouch
结构顾问：DVVD
经济研究：HECOS
城市：Clermont-Ferrand
国家：法国

OFFICE BUILDINGS
CLERMONT-FERRAND, FRANCE
Architects: ENCORE HEUREUX Architectes
Area: 11000 m2
Year: 2021
Photographs: Nicolas Trouillard, Cyrus Cornut
Landscape Architecture: Base
Acoustics: Atelier Rouch
Structural Consultant: DVVD
Economist: HECOS
City: Clermont-Ferrand
Country: France