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护肤品实体店的体验感也能为产品大大加分第1张图片


HASH 护肤用品商店
HASH Skincare Shop / BARDI studio

由专筑网王沛儒,李韧编译

来自建筑事务所提供的描述。Hash位于亚美尼亚首都埃里温的Rio购物中心,是一家生产和零售纯天然护肤品的商店。为了让这个品牌更加活跃,BARDI工作室从创造Hash产品的天然原料中获得灵感,将“有机”这个词转化为物理空间,使用与自然紧密结合的颜色和材料。

Text description provided by the architects. Based in Rio Mall in Armenia’s capital of Yerevan, Hash is a store that creates and retails all-natural skincare products. Commissioned to bring this brand alive, BARDI studio drew inspiration from the natural ingredients used to create Hash’s products, transforming the word ‘organic’ into a physical space using colours and materials that closely align with nature.

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这个48平方米的矩形空间有着4米高的天花板,在储存方面是一个小小的挑战。由于存储空间和活动空间对于Hash商店都同等重要,因此建筑师找到了一个合适的解决方案来满足客户的需求,那便是将接待区域略微向前推,这样就可以创建出一个空间,在隔断墙后安装了架子,遮挡了消费者视线的同时留出足够的空间,这里就成为了员工的公共区域。

The 48-square-meter rectangular space, with a 4-meter-high ceiling, presented a slight challenge for storage. With both storage and space being of equal importance for Hash, we found a solution to appease the vendor. By bringing forward the reception area slightly, room was created to install shelving behind a dividing wall and out of sight from consumers, whilst enough space was left to insert a common area for employees.

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房间两侧有着对称的架子,架子上展示了Hash的产品。由亚美尼亚火山岩做成的特色工作台和销售柜台固定在房间中间的架子之间。桌子底部也有着统一的颜色,赋予传统凝灰岩一种现代感。

Composition started from creating two symmetrical custom-designed and made shelves on either side of the room showcasing the Hash skincare products. A feature table and sales counter stand solid between the facing shelves in the middle of the room, built from an Armenian volcanic rock, Tuf. The bottom part of the feature table is painted with a solid colour, giving the traditional Tuf stone a modern touch.

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从随处可见的直线到精心安排的产品,再到使用的每一块对称排列的凝灰岩,序列贯穿了整个商店空间。这种对称和整齐的布局为顾客带来了一种新鲜的感觉,满足他们内心的秩序感。整体的设计选择了互补色,绿色代表自然,粉色代表现代,而橙色则通过凝灰岩将这两种颜色与两个中心点所使用的凝灰岩结合在一起。

Symmetry is revealed throughout the store from straight lines everywhere in sight, to carefully arranged products, all the way through to the alignment of every Tuf stone used. This symmetry and tidiness provides a feeling of freshness that satisfies your inner symmetrical desires. Complimentary colours were chosen in the overall design, green for nature and pink for a modern touch, while orange is used to tie together these colours with the Tuf stone used by the two centrepieces.

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往上面看时,人们会看到波纹状的天花板,它不同于传统的平顶。Hash产品中使用的四种主要成分在柜台后面被直观地展示出来,每一种都放在透明的花瓶里,这些花瓶放在简约风格的白色架子上,架子从一堵白色网格墙中延伸出来。灯光打在这些网格架子上,形成了几何阴影。

When you look above, you’ll find a corrugated ceiling, which steers away from a traditional flat cover. The four main ingredients used in Hash’s products are visually presented behind the counter. Each placed in transparent vases perched upon their very own minimal white shelves, which protrude from a gridded white wall. The spotlights of the room uses these shelves to create geometrical shadows that work in with the grid wall.

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建筑设计:BARDI工作室
项目位置:亚美尼亚,埃里温
首席建筑师:Shaghig Nalbandian, Miro Poghosian, Nanor Nalbandian
项目面积:48平方米
项目年份:2018年
照片摄影:Sona Manukyan, Ani Avagyan
制造商:CAPAROL, Flos, Mapei

Architects: BARDI studio
Location: Yerevan, Armenia Category Store
Lead Architects: Shaghig Nalbandian, Miro Poghosian, Nanor Nalbandian
Area: 48.0 ㎡
Project Year: 2018
Photographs: Sona Manukyan, Ani Avagyan
Manufacturers: CAPAROL, Flos, Mapei

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