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2019嫩鸟品牌“吉祥物”国际设计大赛发布!第1张图片


想象没有熊本熊的熊本县,可能比想象没有金枪鱼和绿芥末的寿司店还要困难。
——村上春树《假如真的有时光机》

在Young Bird Plan(嫩鸟计划)国际设计竞赛平台成立第五周年之际,现面向全球征集品牌“吉祥物”形象,让千万设计爱好者决定你们自己心中的“嫩鸟”形象。

吉祥物使命

他(她)是品牌文化的载体,简单直接地彰显品牌精神。他(她)将承担宣传品牌理念并继承平台为设计力量的崛起创造一切可能的使命,促进设计与各行业连接并不断传播和启发设计的价值意义;同时,他(她)将成为与大众的情感纽带,心灵烙印和潮流风尚。

他(她)为Young Bird Plan(嫩鸟计划)代言。

It is more out of imagination if the Kumanoto Prefecture without Kumamon, compared with a sushi restaurant without tuna and green mustard.
——《ラオスにいったい何があるというんですか》by Murakami Haruki

Young Bird Plan, an international competition platform, it has been five years since its establishment. This time, Young Bird Plan launches its own competition globally, and thousands of creative minds will have the unique opportunity to create the mascot image of Young Bird Plan.

Mascot’s Mission:
He/She is a cultural brand medium, expressing directly and simply the brand spirit. With the mission of promoting brand concept and creating every opportunity for global designers, he/she will push the connection among design and other fields in order to inspiring deep thoughts on design value. Meanwhile, he/she will emotionally establish relationship between the brand and its audience and also lead the fashion trend.
He/she will represent and speak for Young Bird Plan.

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Young Bird is not about YOUNG!

其实,Young Bird(嫩鸟)并不是对某一类“新人群”的统称; 他(她)是品牌文化的表达,试想嫩鸟可以是一座初生的城市、一片暂时不为人知但拥有无限潜力的领域、一个曾被人忽视但带来巨大效能的新产业、一种正在争论与试验中前进的技术、当然也可以是一群对新鲜事物充满渴望、跃跃欲试的年轻人,甚至是一个并不成功但可以为我们带来无限启迪的案例。Young Bird(嫩鸟)是未来!

Young Bird Plan is GROWING!

平台持续成长的5年时间里,与政府、知名发展商以及享誉国际的品牌携手,共同成功举办12届全球范围内的国际设计竞赛。截至到2018年底,共吸引到来自全球54个国家,217个城市,879所设计类综合院校,3388个设计机构的参赛者。

Young Bird is not about YOUNG!
Actually, Young Bird does not mean young designers. It is an expression of brand culture. Just imagine, a young bird may be an original city, an undeveloped field but with infinite potential, a new industry once ignored but now generates huge efficiency, a progressing technology under dispute and of course it may also be an ambitious young designer and even an unbuilt project but can inspire people a lot. So Young Bird means the future.

Young Bird Plan is GROWING!
Over the past five years, Young Bird Plan launched 12 international design competitions cooperated with local governments, well-known developers and international brands. By the end of 2018, the platform attracts global participants from 879 universities and 3388 institutes in 217 cities of 54 countries.

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▲截至到2018年底,平台大数据分享/Big data analysis of the platform by the end of 2018

Young Bird Plan“吉祥物”

Young Bird Plan(嫩鸟计划)“吉祥物”将以什么样的形象登场?由热爱设计的你们决定!

Young Bird Plan Mascot
What is Young Bird Plan mascot like? It will depend on you!

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Young Bird Plan(嫩鸟计划)

Young Bird Plan(嫩鸟计划)由创始人葉春曦女士发起成立于2013年,是一家面向全球创意和设计人才的高品质竞赛平台。以目标建造、名师辅导、跨界评委为三大DNA,并迅速地在全球城市设计、建筑设计、景观设计、室内设计、产品设计、标识设计、时尚设计等各大设计领域内获得了高度关注。短短五年吸引到来自全球54个国家,217个城市,879所大学,3388个设计机构的参赛作品。

Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecturedesign, landscaping design, interior design, product design, logo design and fashion design. Since its inception, the platform has received submissions from 879 colleges and universities and 3,388 design institutes in 217 cities of 54 countries.

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▲人气导师团星光熠熠:Young Bird Plan(嫩鸟计划)导师团成员都是活跃在建筑第一线,且具有强大社会影响及备受业界赞誉的人气导师。2018年更有像“吴彦祖背后的男人”--新生代建筑师张海翱、“梦想改造家”--建筑男神青山周平、“走上爱马仕T台”--颜值与才华并存的建筑师庄子玉等明星级导师加入其中/The popular mentor group is sparkling: Young Bird Plan’s mentors  are working on the frontier of architecture field. They are respected and accredited with powerful influence in the society. In 2018, star-architects joined in mentor group, including Zhang Haiao - an emerging architect famous for the name "the Man behind Daniel Wu", Shuhei Aoyama – a popular male architect famous for Dragon TV’s ‘Dream Home’, Zhuang Ziyu – a cool talented architect famous for his Hermès cat walk show.

不断对接政界、商界、学界的多角度需求,积极缝合设计师、制造商、开发商、城市运营商、使用者之间的断层,致力于设计和创新,让世界各地的创意人才参与到创造过程中,有机会参与和推动大量关注于城市空间与生活美学的竞赛设计项目与产品的完美实现,为中国的城市化发展和各品牌的产品迭代提供高质量的解决方案并做出贡献,致力于为青年设计力量的崛起创造一切可能,在业界拥有无可替代的影响力。

On the one hand, the platform constantly connects and meets various demands from political, business, and academic circles and actively fill supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, as one of the most influential design competition platforms around the world, we make every effort to create opportunities for young designers.

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▲跨学科评委团大咖云集:跨学科评委遍布全球,涵盖设计产业多个领域。加拿大“梦露大厦”设计者&建筑大师马岩松、日本新锐建筑大师藤本壮介、普利茨克奖评审团成员Benedetta Tagliabue、世界级景观大师长谷川逸子、比利时“国宝级“艺术家Arne Quinze、“迪拜云之父”艺术家Nadim Karam、最具影响力华人高定服装设计师陈野槐、小罐茶品牌创始人杜国楹……/The interdisciplinary jury panel gathers: Jury comes from different design fields in the world, including Ma Yansong – the great architect famous for his work of Absolute Towers, Canada, Sou Fujimoto – the emerging Japanese architect, Benedetta Tagliabue – the jury member of the Pritzker Architecture Prize, Hasegawa Itsuko – the world-class landscape architect, Arne Quinze – the Belgian artist deemed as a national treasure, NadimKaram – the artist famous as the Father of Dubai Cloud, Grace Chen – the most influential Chinese bespoke fashion designer, Du Guoying – the founder of Xiao Guan Tea.

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▲汇聚全球优秀人才:获奖选手覆盖全球,绝大多数人具有世界顶级设计类名校学习经验,同时拥有顶尖事务所工作背景/Attracting excellent talents throughout the world: Prize winners are from different countries, most of them with background of studying in top design universities or working in top studios in the world.

迄今为止,已与多个政府、发展机构以及国际品牌合作,如浙江省遂昌县、重庆永川区、苏州高新区、天津河西区、招商局蛇口工业区、万科、华鑫置业、西岸集团、乐领、Sunbrella、DeCastelli、MATSU玛祖铭立、美高、小罐茶、东鹏等。

By now, we have cooperated with several governments, development agencies and international brands, e.g., Suichang County of Zhejiang Province, Yongchuan District of Chongqing City, Suzhou New District, China Merchants Shekou Industrial Zone, Vanke Group, China FortuneProperties, Westbund, Leliving, Sunbrella, Destelli, MATSU Group, Xiao GuanTea, Dongpeng Group, etc.

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▲平台成立5年时间已成功举办12届全球范围设计竞赛/12 international competitions in past 5 years

Young Bird Plan视觉回顾

Young Bird Plan Visual System Review

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▲Young Bird Plan(嫩鸟计划)一代Logo及视觉应用(2013-2016)/Young Bird Plan Logo and its application Version 1 (2013-2016)

在创立之初Young Bird Plan(嫩鸟计划)在Logo中加入平台特色:Young采用蓝色代表活跃于建筑一线的导师,Bird采用粉色代表充满梦想的参赛选手,Plan采用金色代表高含金量跨学科评委团,让接触平台的人直观的了解到平台中蕴含的三大DNA:目标建造、名师辅导和跨界评委。同时,平台致力于给有才华无机会的年轻人展示自己的舞台,因此针对年轻、活力等关键词的构想,选用了简单的小鸟剪影形象作为头像应用。

Since its establishment, Young Bird Plan added its own features to its Logo: Young in blue means architect mentor working on the frontier of architecture field, Bird in pink means competition candidates with their dreams, Plan in golden means high-quality interdisciplinary jury panel, all of which enable people to understand three key points of Young Bird Plan more easily – Construction, Mentor’s Guidance and Interdisciplinary Jury. Meanwhile, Young Bird Plan is a stage for talented young people lack of opportunities to show themselves. Thus, on the basis of key words including youth and vitality, etc., the simple silhouette of bird is adopted as image application.

2019嫩鸟品牌“吉祥物”国际设计大赛发布!第10张图片

▲Young Bird Plan(嫩鸟计划)二代Logo及视觉应用(2017年-至今)/Young Bird Plan Logo and its application Version 2 (2017 - till now)

随着平台的逐渐发展,在建筑设计领域的深耕,在Logo上做了大方向的升级,将小鸟“换上”了丰满的羽翼,在头顶加上了各国建筑的手绘元素,设计为开口发声的神态,让选择Young Bird Plan(嫩鸟计划)平台的用户都可以通过平台宣传自己,为自己发声。

⚠️以上视觉资料仅作为品牌发展背景提供了解,无需以此作为设计基础,请各位大开脑洞尽情发挥创意

With the rapid development and more powerful influence of Young Bird Plan in architecture field, its Logo is also updated dramatically – A fluffy bird, with sketch elements of various countries architecture on its head, opens its mouth and seems to voice something. It means that designers could promote and voice themselves via Young Bird Plan.
The above visual display is only for your reference to learn more about brand development background. You may design freely regardless of former logo images.

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2019嫩鸟品牌“吉祥物”国际设计大赛发布!第12张图片


2019嫩鸟品牌“吉祥物”国际设计大赛发布!第13张图片


🐦根据Young Bird Plan(嫩鸟计划)平台内涵精神,可与鸟类相关或运用鸟类元素设计3D吉祥物,并将吉祥物原形进行平面应用创作,吉祥物形象性别不限,具有可塑性和延展性;

🐦关于吉祥物设计包括:
a.创作类别手法不限,包括但不限于图形图案、插画、漫画、3Dmax等类型;
b.参赛者需绘制3D吉祥物原形三视图,包含:正面、侧面、背面;
c.需为作品配上必要的文字说明,包括:形象姓名、性别等基本信息,作品创作思路或设计说明简述;并附上故事说明,可以与您的参赛经历有关,当下的任何工作或者学习场景有关、亦或是与设计生涯的相关故事,100-300字;

🐦关于平面应用创作包括:
a.将吉祥物应用于一张中国传统节日主题贺卡;
b.   吉祥物形象包装盒设计;
c.吉祥物形象徽章应用设计;

🐦参赛作者需保留300dpi分辨率的可用于印刷生产的位图源文件或矢量文件。

🐦 Based on the spirit of Young Bird Plan, 3D personage image design and graphic application creation shall be designed with bird elements. Character image is resilient and extensible without limitation of gender;

🐦 About mascot design, including:
a.    No limitation on creation categories and skills, including but not limit to graphic image, illustration, cartoon, 3Dmax, etc.
b.    The entrant shall complete 3D mascot archetypal image three-view drawing, including front, side, back.
c.     Captions are needed to match with work, including basic information of image name, gender, etc., design concept or design description, enclosed with story narration which is relatedto your experience of attending competition or story that happens in your work or study or design career, 100-300 words.

🐦 Graphic application creation includes:
a.    Apply mascot to a piece of traditional Chinese festival theme greeting card;
b.    Mascot image package design;
c.     Mascot image badge design;

🐦  The entrant shall offer the original drawing files in 300 dpi for print production.

2019嫩鸟品牌“吉祥物”国际设计大赛发布!第14张图片


🐣品牌性:充分融合平台独立、无谓,具有包容性、开放性、前瞻性和探索精神;
🐣趣味性:具有故事性、趣味性强,且有专属形象独一无二的性格魅力;
🐣传播性:作品易于传播,可引起潜在用户群体对平台精神的共鸣;
🐣落地性:设计需满足工业设计基本要求,应用性强,设计本身具有一定操作和落地性,可行性比较高。

🏆初选由Young Bird Plan竞赛组委会筛选符合条件的入围作品;
🏆在经过专业评委根据以上四个考核标准打分排序选出Top30;
🏆开启32个行业代表投票,投票最高前十位入围Top10
🏆开启历届选手及导师代表投票,投票最高前三位入围Top3;
🏆最后引入众筹机制,众筹成功后将进入专利制造环节,且众筹数量最多者成为本次大赛冠军;

为保护选手知识产权,除众筹机制外,投票为闭门投票。

🐣 Branding: integrate boldness and independence, with tolerance, openness, forward-looking and exploratory spirit;
🐣 Interesting: full of story, great fun, unique characteristic charm with exclusive image;
🐣 Transmission: work is easy for transmission and could strike a responsive chord in the hearts of potential users;
🐣 Feasible: design shall meet basic requests of industrial design, widely applicable, design shall be feasible and executed to some extent.

🏆 The initial selection is implemented by competition organization commission who will filter the candidates’ works and make sure they conform to the conditions.
🏆 Top 30 comes out and ranks by the score after the professional jury give the scores according to the above four assessment criteria;
🏆Voted by 32-fields representatives, the most voted ten works are defined as Top 10;
🏆 Voted by the entrants of past competitions and mentor representatives, the most voted three works are defined as Top 3;
🏆 Crowd funding is adopted. When crowd funding is successful, it enters into patent manufacturing round. The work with the highest crowd funds is the champion of this competition.
(In order to protecting the entrants’ rights of intellectual property, except the crowd funding round, the procedure of voting is implemented privately.)

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(请严格按照以上规范提交作品,对于不符合规范的作品,将被取消入围资格。)

方案需完整呈现于2张A2纵向图纸上,要求图纸清晰,标注可读(页面边距10毫米),包含:
- 简短说明文字:不超过300字(标注除外);
- 报名编号:位于图纸右上角。编号要求字体:Arial字号:20;
- 图纸需包含正面图,侧面图,背面图,效果图,细部图等。

所有图纸排布不可超过2张A2图纸,并应用于资料包提供统一套框中(横竖版,各一张)提交格式统一为JPG,每张图纸大小不超过20MB。

参赛方案需自行命名;作品图纸请按照“报名号-方案名称-01/02”格式命名文件;

作品提交语言:中英双语或英语;

所有图纸和文字说明中:请勿透露个人信息,包括姓名,学校等;

所有图纸和文字说明中:用英语说明提交时,请勿打包压缩,以免压缩失败或链接失效;

作品需上传封面,封面为单张作品渲染图,大小为1024×768,72dpi,500KB以内。

(Please submit works strictly according the regulations above, works which don’t comply with the regulations will be canceled the qualification of selection to the shortlist.)

A scheme shall be presented in 2 A2sheets in a clear, vertical way and in readable format (with a 10 mm pagemargin) and include following parts:
-Simple descriptive text within 300 English words (excluding notes);
-Registration No. shall be put in the upper right corner of the sheets, in Arial 20pt font;
-A scheme shall contain front view drawing, side view drawing, back view drawing, details drawing, effect drawing,etc.

A maximum of two A2 sheets in JPG format (no larger than 20MB for each) can be submitted, applied to data packet’s unified set of frame (vertical and horizontal versions respectively).

A scheme title shall be given and files shall be submitted in the “registrationNo. – scheme title – sheet No.1/No.2” format.

A scheme shall be in bilingual (for Chinese-speaking entrants) or English (for English-speaking entrants).

Do not disclose ANY PERSONAL INFORMATION including name, organization, school, etc.

All drawings and description text in English shall not be compressed due to possible missing data or invalid link.

Cover which should be the rendering of your scheme must be uploaded in the size of 1024*768 pixels, 72dpi, less than500 KB.


🐣 报名截止时间:2019年05月15日23点59分(GMT + 8)🐣
所有内容最终以官网为准

Deadline for entry: May 15,2019 at 23:59 (GMT+8)
The official site prevails when all contents are involved

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🐦任何设计,艺术相关学科背景的从业人员,学生,爱好者均可参加,不限国籍和年龄;
🐦组队参赛,每组不超过3人,每组仅限一份作品。
🐦团队所有成员均需在官网注册,常见问题请关注官网问答。

🐦This competition is open to professional designers and students of all ages with industry-specific background or design enthusiasts across the world;
🐦Each group (three members at most) shall submit only one entry;
🐦Each participant has to register on our website; for any question, please visit our website.

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2019年3月28日 报名启动
2019年5月15日 报名截止
2019年5月30日 提交作品截止
2019年6月6日 入围名单公布
2019年6月13日 Top 30公布&行业代表投票(闭门)
2019年6月20日 Top 10公布&历届选手及导师代表投票(闭门)
2019年6月27日 Top 3公布&开启众筹
2019年7月15日 冠军公布

以上时间表仅供参考,具体时间以实际发布为准。

2019.03.28        Call for entries (to be confirmed)
2019.05.15        Registration deadline
2019.05.30        Submission deadline
2019.06.06         Releaseof shortlisted winners
2019.06.13        Release of Top 30 & Voting by Field Representative (privately)
2019.06.20        Release of Top 10 & Voting by Entrants of Past Competitions and Mentor Representative (privately)
2019.06.27        Release of Top 3 & Open to crowd funding
2019.07.15        Release of the Champion

The schedule is only for reference, the actual release prevails when the specific time is involved.

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🐣冠军奖金(1名):人民币30,000元(税前)+专利制作周边产品+证书
🐣三强奖金(2名):人民币6,000元(税前)+专利制作周边产品+证书
🐣十强(7名):人民币1,000元(税前)+10强获奖证书
🐣三十强(20名):30强获奖证书
🐣入围(数名):入围证书
🐣提交作品但未入围:参赛证书
🐣本次大赛前十强将有机会成为嫩鸟品牌公司旗下Young Bird Gallery签约艺术家

🐣 First Prize
1 winner; 30,000 RMB (pre-tax); patent manufactured product; Certificate of Honor.

🐣 Top 3
2 winners; 6,000 RMB each (pre-tax); patent manufactured product; Certificate of Honor.

🐣Top 10
7 winners; 1,000 RMB each (pre-tax); Certificate of Top 10 Honor; patent manufactured product.

🐣Top 30
20 winners; Certificate of Top 30 Honor.

🐣 Shortlist
Several winners; Certificate of Shortlist Honor.

🐣 Other entries: Entry Certificate
🐣 Top 10 will have the opportunity to be a contract-signed artist of Young Bird Gallery affiliated to YoungBird Brand.

2019嫩鸟品牌“吉祥物”国际设计大赛发布!第19张图片


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2019嫩鸟品牌“吉祥物”国际设计大赛发布!第20张图片


依照国家有关法律法规,凡主动参与本次征集活动的所有参赛者,均视为已经对所提交的作品版权归属作如下不可撤销声明:

1.原创声明

参与作品必须是参赛者个人原创作品,不能侵犯任何第三方个人和单位的任何专利权,著作权,商标权及其他合法知识产权。一旦查实非原创作品,主办单位有权立即取消其参与,入围与资助资格,收回资助资金物资及保留追究法律责任的权利,如主办单位因此被起诉或产生其他损失的,主办单位有权要求该参赛者进行全额赔偿,主办单位已先行赔付的,有权向参赛者追偿所有直接损失及间接损失(包括且不限于律师费,诉讼费,保全费,鉴定费,公证费等)。

2.同意声明

本次采用线上评选的方式,参赛者上传作品即表示同意授权主办单位为举办大赛目的向所有人署名或隐名的形式展示作品,同意大赛确定的评选方式。参赛者提交作品之前,已仔细阅读所有条款,充分理解并表示同意,本次大赛的评委会拥有对所有获奖作品的评选结果有最终裁定权。

In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.

1. Statement of Originality
All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights,trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising there from shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees,legal fees, costs of preservation, appraisal costs, notarial fees, and soon) suffered by the organizer shall be compensated by the Entrant.

2. Statement of Consent
By submitting an entry, each Entrant agrees to publicly display the works, and accepts the on-line selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of theclauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.


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