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沃达丰客户体验中心 / IO Studio第1张图片
© Alexander Doborvotsky

来自设计师的描述。客户体验中心的室内设计是专为沃达丰向重要客户进行展示而量身订造的。这个创新平台根据客户的个性化需求为其打造一个个性化定制体验之旅,从而使他们获得公司电信技术及服务的全面了解。展示区有一种似曾相识的亲近感,同时以最先进的技术手段向客户展现了该丰富的服务和产品。强烈而真切的视听体验贯穿整个参观流程。


From the architect. The interior design of the Costumer Experience Center was etablished for the  presentation purposes to the valued clients of Vodafone. The created platform  allows the company’s clients to get a personalised and tailored tour which reflects their individual needs and provides them with a ‘know how’ portfolio of the telecomunication technology and services. The show area has a familiar feel but yet boasts the most advanced technologies which introduced the customer to a wide offer of services and products.The audio-visual experience is supported by a truly strong and genuine interpretation of the whole area.

沃达丰客户体验中心 / IO Studio第2张图片
© Alexander Doborvotsky

专为客户参观而精心安排的空间排布首先是休闲区,在这里,人们被引导一道‘有机墙’来到入口处的接待区。展示区的主要部分在其中心的‘Onenet’——通过一条狭窄的长廊抵达,将客户从真实世界慢慢带入到沃达丰创造出来的世界里。此后,再经过两个完全独立、形态迥异的区域最终结束这段旅程。


This arrangement of space which leads into the customer’s tour firstly provides a relaxation zone from where the individual is intuitively lured pass the „organic walls“ towards the entrance welcome zone. The main part of the presentation occurs at the central – „Onenet“ object which leads from the back section via a narrow corridor and provides every customer  with a slow transition between the real world and the reality created by Vodafone. From there they continue to another two separated and differently shaped parts where the tour comes to an end.

沃达丰客户体验中心 / IO Studio第3张图片
© Alexander Doborvotsky

带有强烈原创色彩的方案来自于我们对沃达丰的直观印象,目的是使空间能强烈地反映出标志性的企业形象。展示区的最主要功能是展示集成了综合用户解决方案的产品“Onenet”。这也是我们以“onenet”产品的展示作为核心安排展示空间的原因。我们设定空间,制作各种特征鲜明而使人易于识记的形象,激发人们探索的热情。


These strong and original creative solutions came  directly from the brief and feel we received from Vodafone. The goal was to create a space which reflects this strong corporate identity.The most important role of the presentation is to focus on the  complex customer solution known as the  „Onenet“ product.That is the reasoning behind starting the display where we did as to capture the form of Onenet as the  main central object. We designed a space and shape rich object with a significant and easy to remember feature which in turn created an urge for its exploration.

沃达丰客户体验中心 / IO Studio第4张图片
© 平面图

沃达丰客户体验中心 / IO Studio第5张图片
© Alexander Doborvotsky

平面图

在沃达丰核心总部一楼开办项目是一个激动人心的机遇,尤其是在2007年我们得知其与Feul Café有直接联系的时候。空间通过玻璃幕墙分割,形成视觉上的直接联系。因而中心主体的设计正是从Fuel的视点出发以协调总体构成。


An exciting oppurtunity was creating a space on the ground floor of the Vodafone CR headquarters in direct connection with the Fuel Cafe, which we realized in 2007. The spaces are separated by a glass wall and thus in direct visual contact.Therefore  the central object is designed with the main compositional accent directed at and in the plain sight of Fuel.

沃达丰客户体验中心 / IO Studio第6张图片
© Alexander Doborvotsky

空间中最明显的是两个‘洞窟’,都带有艺术设计元素并能透过中空看到后面视野。建筑内部解决方案给客户带来独一无二的空间体验,与电子虚拟空间亲密接触。


Optically opened by two holes which are simultaneoulsy the main conceptual elements of artistic intention and provide an interesting through view back. The inside building solution gives the customer an unique space expericence, evocative and  touching on cyberspace.

沃达丰客户体验中心 / IO Studio第7张图片
© Alexander Doborvotsky

设计灵感来源于一个原创的非典型的定制家具。这部分的构造设计的尺度接近于大型的花园凉亭或者小型建筑。这就是它归类为建筑的原因。我们希望这种想法能成为创新起居或工作场所设计的典范。


This sensation is increased by the original and very atypically designed tailored furniture. This object due to the constructional design has a relatively large size proportion and is closer to the size of a larger garden gazebo or small building. This is why it is classified into this category of architecture. This kind of preparation and thought is what we hope to see become an example of a very original living or working building.

沃达丰客户体验中心 / IO Studio第8张图片
© Alexander Doborvotsky

该项目建造在威尼斯区一栋多功能综合体的一楼,由捷克共和国沃达丰公司用于行政和商业用途。项目由三个基础房间和若干具有洗浴功能的洗手间构成。空间以基本尺寸为40 x 40 cm的柱子支撑,按照6.0m 至 7.5m模数排列。空间包含两个核心筒,兼具科技和支撑的功能。楼梯也位于核心筒内,充当了连接内部空间分布的角色。以上元素以及设计中对空间布局的限制都充分考虑了新的展示功能及其带来的局限。因而在设计这个专属空间时也充分考虑了客户的意愿及建筑的空间界限。


The designed space is located on the 1st floor of a multi-purpose building complex in Vinice, and is used for the administration and commercial purposes of Vodafone Czech Republic. This space originally costisted of 3 basic rooms and some adjoining toilets with shower. There is a culumn support system in the dimensions of 40 x 40 cm, in the module of 6.0m and 7.5m. There are 2 communication cores which occupy the space, fulfilling both a technological and reinforcing function. The communication cores serve as a distributor of the internal installation and also contains the staircase. Taking the new brief and it’s limitations into consideration created these elements and put restrictions on the layout. Hence creating this tailored space taking the client’s wishes and the physical boundaries into consideration.

沃达丰客户体验中心 / IO Studio第9张图片
© Alexander Doborvotsky

在方案设计伊始,投资者强调尽可能运用便携设备。沃达丰计划在2014年年末搬入新建成的位于布拉格Stodůlky的综合行政大楼West City。


At the very beginning of the proposal the investor placed an emphasis on wanting as much of the equipment portable as possible. Vodafone plans to move in the newly built administration complex West City in Prague 5 – Stodůlky in the end of the year 2014.

沃达丰客户体验中心 / IO Studio第10张图片
© Alexander Doborvotsky

这就是整个项目具有可移动性的原因。所有配置体现了实体感,似乎除非破坏否则休想将其带走,但事实恰恰相反。所有建筑构件被精心设计,能在五天内将其全部拆解,完好无损地移动到新地点。最大尺寸的单体构建也能通过现代标准行政楼的最小入口。


This is why the whole proposal is designed to be mobile. All objects give a solid impression and that attempting to move anything is impossible without damaging it, when in fact the opposite is true. All construction is designed and prepared so that it can be completed within 5 working days, completely disassembled and transported to a new location with no detriment to the appearance or quality. The maximum size of all structures corresponds to the minimum size of door openings of a standard administrative building.

沃达丰客户体验中心 / IO Studio第11张图片
© Alexander Doborvotsky

几个有趣的建筑技术被运用到这个特别的项目中。构成空间的装置由外形复杂的型钢机床制作。我们首先在工厂厂房内根据它们的尺寸进行组装设计,然后再到现场重组。


Several interesting construction technologies were used in this specific building space. These spatial objects were created on a complicated-shaped steel carrier  construction. We firstly composed them in relation to their size in the factory hall and then had to fit them in part by part on location.

沃达丰客户体验中心 / IO Studio第12张图片
© Alexander Doborvotsky

我们选择了60mm直径的钢管制作建筑外形,其余部分用的是25×25mm的钢板。因此整个建筑形体被分成若干部分,用Barrisol透膜拉伸,以铝塑形。我们采用红白搭配的的贴膜迎合沃丰达的设计色调。另一个非典型设计是我们自行研制专属家居。可丽耐(Corian)材料被运用在这些外形和尺寸都非常复杂的家具上。经过热塑型的Corian能被弯曲成各种想要的形状,具有很高体验性。然而,在实施之前仍然小心地用3D建模。所有高科技材料的运用得益于沃达丰的支持。


For the peripheral shape we chose a steel tube with a 60mm diametral, the rest of the ribs were created with a steel jackel 25x25mm. Subsequently the shape was divided into segments using aluminum moldings used for the stretching of Barrisol foil. We used the combination of red and white foil as to create Vodafon’s colour. Another atypical production process was that we had to produce our own custom made furniture. The material Corian was used for these shapes and spatially very complicated furniture. It is possible to bend Corian into many desired shapes using the termoforming technology and with a high level of experience. However, the actual implementation was preceded by careful in-deph drafting in 3D models. All materials used where accompanied by a large number technologies which proudly belong to Vodafone.

沃达丰客户体验中心 / IO Studio第13张图片
© Alexander Doborvotsky

沃达丰客户体验中心 / IO Studio第14张图片
© Alexander Doborvotsky

沃达丰客户体验中心 / IO Studio第15张图片
© Alexander Doborvotsky

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沃达丰客户体验中心 / IO Studio第22张图片
© Alexander Doborvotsky

设计师:IO Studio
项目地点:捷克共和国 Vinohradská 2356/168, 130 00 Praha-Praha 3,
主建筑师:Luka Križek, Radek Bláha
项目年份:2011年
摄影师:Alexander Doborvotsky
Architects: IO Studio
Location:
Vinohradská 2356/168, 130 00 Praha-Praha 3, Czech Republic
Architect In Charge: Luka Križek, Radek Bláha
Year: 2011
Photographs: Alexander Doborvotsky

出处:本文译自www.archdaily.com/,转载请注明出处。
编辑:Ray,陈晓东

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