M Stand济南恒隆店 / WBS里外工作室
本项目以复古南洋风为设计基调，巧妙融合现代设计手法与传统装饰元素，呼应济南沉稳内敛的城市性格，为消费者打造别具一格的品牌空间体验。设计克制精致，硬装简洁严谨，绿色涂料与暖棕色木材的搭配，营造出精致复古的氛围。独特的南洋风情为北方城市注入了一抹海岛韵味，打破了地域文化的界限，塑造出极具辨识度的商业空间，为消费者带来耳目一新的感官体验。
This project adopts a vintage Nanyang-inspired design as its foundation, seamlessly blending modern techniques with traditional decorative elements. It reflects the composed and understated character of Jinan while offering consumers a distinctive brand space experience. The design is restrained yet refined, with a minimalist and structured approach to hard furnishings. The combination of green paint and warm brown wood creates a sophisticated retro atmosphere. This unique Nanyang aesthetic introduces a touch of island charm to the northern city, breaking cultural boundaries and shaping a highly recognizable commercial space that offers a refreshing sensory experience.
色彩搭配以暖色调为主导，绿色与暖棕色作为主视觉色调，赋予空间温暖而优雅的质感。搭配复古花砖、金属百叶与铁艺壁灯等元素，整体空间仿佛定格在怀旧电影的画面中，散发出独特的韵味与故事感。灯光设计上，采用柔和的点光源与间接照明相结合，进一步强化了空间的层次感与氛围感。
The color palette is predominantly warm, with green and warm brown serving as the primary visual tones, imparting a sense of warmth and elegance. Vintage floral tiles, metal shutters, and wrought-iron wall lamps complement the design, evoking the nostalgic charm of classic cinema and imbuing the space with a rich narrative quality. Lighting design integrates soft point sources with indirect illumination, enhancing the depth and ambiance of the space.
通过现代与传统的巧妙融合，空间不仅展现了南洋风情的松弛与复古，更融入了现代生活的舒适与实用。别样的设计语言为消费者带来沉浸式的体验，同时也为城市商业空间注入了新的活力。项目不仅成为兼具美感与功能性的标志性场所，更通过独特的设计叙事，传递出品牌的文化内涵与价值主张。
Through the seamless integration of modern and traditional elements, the space not only captures the romance and elegance of Nanyang style but also incorporates the comfort and practicality of contemporary living. This distinctive design language creates an immersive experience for consumers while injecting new vitality into urban commercial spaces. More than just an aesthetically and functionally remarkable venue, the project conveys the brand’s cultural essence and value proposition through a unique design narrative.
技术图纸
项目名称：M Stand济南恒隆店
项目类型：零售商业
设计方：WBS里外工作室
项目设计：2024.1
完成年份：2024.4
主创设计师：张哲
设计团队：张海莹，王啸宇，张义辉
项目地址：济南恒隆广场
建筑面积：135㎡
摄影版权：UK studio
客户：M Stand
来源：本文由WBS里外工作室提供稿件，所有著作权归属WBS里外工作室所有。